B2B PPC Campaign Budget – Yahoo Vs Google

/in , , /by

Most B2B companies when are about to launch a PPC campaign tend to be confused or rather puzzled where to spend most or their budget Yahoo or Google. Let me explain the differences between these two search engines in terms of B2B spending. Yahoo is a very B2C consumer based search engine and most of the people using Yahoo are usually looking for products that can buy directly from the website. Yahoo is great for day to day product such e-commerce online stores or websites that sell affordable products to the average consumer. So in other words yahoo is not known to have high conversion rates when it comes to B2B companies. Google on the other hand is more focused on hi-tech industries and B2B services. It is more lead generation based search engine than Yahoo where consumers are more educated about the web searches than Yahoo moms&pops users. So if your company falls into the B2B category my suggestion would be to start thinking about dropping more funds onto Google Adwords than Yahoo search marketing. Speaking from experience I have seen conversion rates 80% higher in Google when it comes to B2B software companies. However, it may vary for some B2B companies as the products and services are not the same so do not go right ahead and start pouring all of your fund into Google. Do your research and see what your competitors are doing, whether they are in yahoo at all and if they are what type of keywords are they bidding on in one engine vs the other. Well this if all for now as you know you will have to contact me for more info.

Day-Parting PPC Strategy – B2B (SaaS)

/in , /by

Day-parting is a crucial part of you PPC campaign as it controls your spending levels throughout the day and week. For most B2B companies it is a must to implement a day-parting strategy as it will help the daily budget get spread out evenly and get the most of the PPC campaign. So how do you go about finding the best day-parting ? Start by putting yourself in your clients or customers shoes and think about the times they might be searching for your product or service. One example would be for Software as Service (SaaS) companies whose major target markets are other small or large business. For maximum results I would go ahead and day-parting only five days a week (Mon-Fri) during office hours from 9AM-8PM. So you may ask why this? Well think about it if you were a business to business senior decision maker; what times of the day would you be searching for a Software as Service (SaaS)?

This is just a surface of day-parting and there is a lot more to it than what is just described above. Feel free to contact me for more info on this article.

Advertising on Google Adwords ROI

/in , /by

Google Adwords is without doubt one of the most effective marketing instruments which in recent years has revolutionized the way we do online marketing and this has made Google the most important and rich search engine in the world.

What is the secret of Google Adwords? Why it works so well?

The reason is very simple: it is the meeting point par excellence of supply and demand of any product / service in the world. And ‘therefore can offer its product to those who, at the same time where it is seeking, it is actually interested! Payment of advertising is done for each contact procured (for each click the ad – CPC).

When advertising on Google Adwords is useless?

When websites are created without a clear objective of converting visitors (potential customers) into buyers , well there is no point of having that website in the first place. So, even optimizing the best advertising investment, obtain a large number visits with no real return (ROI).

What should we do to get a good return on my advertising investment?

Basically you have 2 clear objectives:

  1. Maximizing the investment in advertising adwords using the best techniques and strategies.
  2. Achieving a single site or landing page that they are able to attract visitors (procured via adwords) to take the action you want (purchase, subscription newsletter, survey.

Pay Per Click Offer Value

/in /by

It happens almost every day that I contacted by clients that identify Pay Per Click or Internet Marketing (and who is dealing) with the gain-line.

A friend of mine asked me to give him a hand for a PPC project and told me she was contacted by several “web marketers” whose proposals were not ever make money over the end in itself and I asked if it was the same for me. I am disgusted.

Here, precisely on this point I’d like to clear up by false interpretation of Pay Per Click once and for all.

The objective of Pay Per Click is Offer Value to your customers.

The money came as a natural consequence of value. NOT gain exists online and offline worthless!

Precisely that it is absolutely legitimate to seek to gain by using the internet and then look for tools and strategies to do so but before doing so you must ask a fundamental question:

Question right, I thing I have to offer? What is the value of my offer? What I have to DARE?

Wrong Question: How do I earn?

Why the first question is correct? It ‘simple … I answer with another question:

For what reason should someone pay if they do not receive in return something of equal value? You do?

The examples of successful online are examples of those who have been able to offer real value and certainly not speaking of famous chains!

So those who have nothing to offer can not expect to win. The first tool that you must obtain in order to do business online is a range of value something that represents real value for someone. The promises have little effect when customers realize that what you sell is worth much less than we have been persuaded to believe.

In concluding that the specific Pay Per Click is not just pure business, but goes far beyond. For example, the Pay Per Click tool used by associations, non-profit, humanitarian organizations, research organizations to do good and increase their awareness.

Pay Per Click Freelance Service – Boston PPC

/in , /by

Why Use Pay Per Click Freelance Service?

Benefits of using a Pay Per Click Freelance agent over employing your own staff:

When you consider the following factors:

  1. Affordability – Why hire a big agency that will charge you thousands of dollars for the same job that a PPC freelancer will do at a very lower rate. Also, big agencies charge you a percentage or you budget so whenever you want to increase your budget their fee will go up as well. Why be penalized for wanting to spend more.
  2. Not Full time – A Pay Per Click freelancer is not a full-time employ so all the combined costs with overheads like annual and sick leave, superannuation, work cover insurances. With the current market, the ability to switch jobs is relatively easy, so this expense at the beginning is a repetitive ongoing cost.
  3. Great Flexibility – These days, it seems that no one really cares enough to be reliable in their job. A pay per click freelancer can get the work done faster and be flexible at the same time, since the work can be done throughout the day from 6AM to 12PM instead of the 9 – 5 office hours.
  4. Experience – Given the market today, it is very difficult to find someone who has the necessary PPC experience to provide your company with the best results.
  5. Leave – What happens when someone calls in sick or is on annual leave? It can burden heavily onto your business and other staff.
  6. No Contract Fees – If you hire a PPC agency to have relief staff or assistance, the costs can be significant. They get a big hourly rate, and you pay a significant amount more per hour plus any fees for them to be there.

To sum it up if you go with a PPC freelancer then all these issues turn into benefits for you:

  • Affordability – Pay only for hours worked without the extra overheads. Instead of paying payroll taxes, contracting out can be a tax deductible expense!
  • Reliability – Always on call, hours to fit your business needs.
  • Experience – Most PPC freelancers have worked in either a SEM agency or in-house company running their PPC campaigns so it will be the same as you hired that agency but at a lower price.
  • Leave – There is no need to worry about this with freelance agents.
  • Contract Fees – There are none, in fact if you need to have a staff member to cover at your site you will find reasonable, fee free rates.

Hiring a Pay Per Click freelancer to run your PPC campaign is a win-win situation for both the business and the cost benefits.

Contact Us for more info or email at don@tripleroi.com

Pay Per Click Consultant – Paid Search Freelancer

/in , /by

I offer Pay Per Click freelancing services to busy and growing companies or small business in need of a PPC freelancer. I understand the need business have these days for a PPC freelancer who do not have the time or the funds to hire an agency or in house PPC person.

PPC freelancer responsibilities include but not limited to:

  • Reporting, analysis and optimization of online marketing campaigns based against margin targets
  • Conducting A/B and multivariate testing, and analyzing results to improve margins
  • Create & monitor QA creative’s, code query strings and manage creative inventory to send to vendors
  • Create, monitor and grow multiple PPC campaigns across multiple PPC properties
  • Aggregate and analyze search campaign data,
  • Create reports on campaign performance (keyword, ad text, placement, etc.)
  • Monitor, track, and report on paid search metrics, including trend analysis,
  • Recommend optimization, creative adjustments and bidding changes,
  • Conduct competitive analysis and keyword research.
  • Track and analyze consumer site behavior through market analysis, competitive analysis and site analytics
  • Keyword discovery and expansion
  • Review top keywords ranking by category
  • Research and analyze competitor advertising and natural links
  • Track and analyze consumer site behavior through market analysis, competitive analysis and site analytics
  • Search engine and display advertising
  • Data mining/predicative modeling techniques
  • Search Engine Optimization
  • Ability to research, plan and traffic online ad campaigns and report on their results
  • Experience working with Adwords, Adcenter, Y!SM
  • MS Office proficient with superior MS Excel skills
  • Knowledge of html, graphics, Web analytics
  • Knowledge of statistics tools
  • Solid quantitative, analytical skills and high attention to detail
  • Experience working in an entrepreneurial/ startup environment
  • Critical thinking
  • Ability to analyze data to determine key findings and identify next steps
  • Strong project management skills
  • High standard of work ethics
  • Reliable, trustworthy and task oriented
  • Ability to thrive in a deadline driven environment

Please Contact US for a free analysis

Part Time Pay Per Click Freelancer – PPC Boston

/in /by

Hiring a Part-Time pay per click freelancer or consultant will give your business many excellent benefits to increase your PPC campaign’s conversion rates. Your business will greatly benefit from having a Part Time pay per click freelancer simply by saving you a great deal of time and cut costs. Having a Pay Per Click Freelancer is very cost effective and a way of gaining the experienced and qualified PPC your business needs in-house. It will provide a very flexible solution during a period of major change for your business. I am a PPC freelancer based in Boston, MA and offer a wide range of Pay Per Click services for business who are looking to either hire a contract PPC consultant for a short period of time or annually.

Whether you need a new PPC campaign or optimization of an existing PPC campaign my service includes:

  • Deep analysis of your site to create the best PPC strategy to market your services
  • Campaign optimization, split testing and expansion of ad groups
  • Keyword research and optimization
  • Copywriting and Ad group editing
  • Personal account manager
  • Landing page optimization
  • Competitor analysis
  • Lead and sales tracking
  • Identify low performance keywords and ads
  • Advise your team on a recommended budget plan to maximize your ROI
  • Monthly reporting of your results including click through rates and conversions

Please contact us for a free analysis

Google Earth Ocean View

/in /by

Google Earth
new google earth ocean view

Google earth has upgraded from version 5.0, the application has become a great learning and breakthrough tool for anyone mainly now that it has added the ocean view. That is correct you can now dive in under the ocean surface and discover on your own treasures with Google earth as your personal tour guide courtesy of images and web clips from National Geographic, Discovery, Cousteau Ocean World and others.

“We’re trying to encourage our users to annotate all the places in the world. Part of what we’re doing is seeding that ecosystem of spatial information,” Hanke said. “That creates an opportunity for Google to provide location services on phones, mobile devices, in cars in the future, to guide people to the best places. Being a valued guide, the go-to source of information about the best places to go–that will be a powerful and valuable thing for Google.”

“We try to create products people love to use,” Birch said. “We create value, then think of appropriate ways of monetization.”

“But I go to the supermarket and still see the United Nations of fish for sale,” she said. “Marine sanctuaries are still not really protected. Google Earth gets all this information now and puts it in one place for the littlest kid and the stuffiest grownup to see in a way that hasn’t been possible in all preceding history.”

Personally I may not be using this tool as much but I defiantly think that people in the research field may find this tool handy.

How to Name your files and directories SEO

/in , /by

Almost of the Search Engines do consider the site’s domain age but also the directory file structure. This added consideration might not be much but every bits help to build up the rankings. Therefore, always name a file or directory appropriately. For example, naming a picture as 123.gif does not tell Search Engine much about the content. This is why it is necessary to consider the directory structure of the site. Best practice tells us that to have all files stay closely to the root directory. Most Search Engines have hard time finding pages deep in the directories and they may downgrade the importance of these pages. Therefore, it is to your website’s best interest to place all the files within one level from the root.

How to Name your files and directories SEO

SEO H1 Tag CSS Trick

/in /by

A sample of formatting H1 tag with CSS
The following is an example of how coders can use CSS (Cascading Style Sheets) to make the fonts appear whatever they like.

In the CSS file:

H1{
font-size: 80%; /*adjust this percentage as needed */
font-weigh: bold; /*adjust the boldness accordingly */
}

The H1 tag should only be used at least once per page. The best way for search engines to index every H1 tag keyword on all of the pages – Tags (H1, H2, H3) are an important part of HTML coding and they tell the search engine spiders that what they are caching is said to beway more important than the other content on the page.

You can learn more about the formatting from the W3school site, CSS tutorials.