Services Boston – Consultant – Agency – Freelancer

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Online marketing focuses on supporting organizations through the web technology change process, no matter what state the website is in, delivering real value in firstly getting the online marketing basics right and secondly developing appropriate search marketing shared service or outsourcing strategies, as well as how to manage these initiatives.

Online marketing will help you deliver a robust and quality of traffic to your website , that will add value to your organization. Our goal is to save you time and money without compromising on outcomes or project governance. Utilizing the web as our delivery channel allows us to manage our costs effectively and focus on research, providing our clients excellent value for money.

International Search Engine Marketing | SEO | SEM | PPC

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International SEO – International SEM – International Pay Per Click
international seo, global seo, international ppcWe specialize in managing international search engine optimization as well as running international pay per click campaigns in various countries. What makes use unique ? Very simple, three members of our team are foreign born and have a deep understanding of international SEM strategies. We have developed a great winning international SEM strategy that has shown great results for a variety of clients competing in unknown territories. Our strategies have been tested on European markets and not only have increased lead generation but also brand awarness. Our international SEO team is very passionate about their work given their background in the subject matter.

Boston SEO Consultant – Boston SEO Consulting

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Boston SEO Consultant,Boston SEO Consulting,seo boston

Our Boston SEO consulting services include but are not limited to :

  • Manage overall SEO strategy and implementation for assigned channels
  • Meet and exceed competitive traffic goals and Compliance Standards
  • Manage SEO initiatives in collaboration with SEO Designees and Channel Leads from each vertical
  • Provide and review SEO and product requirements for new releases and work closely with your company Product Managers, Designers, and Development to implement changes
  • Initiates product and project initiatives to increase SEO performance
  • Perform key phrase research, META tag development, content optimization, and linking on an ongoing basis
  • Conduct competitive benchmarking, analysis, and monitoring
  • Produce ongoing performance reports monitored against traffic, indexing, and ranking goals
  • Review designs and existing websites to maximize SEO opportunities
  • Spearhead education, advocacy, and evangelism of SEO
  • Perform SEO technical, architectural, and compliance audits on existing websites and new releases
  • Generate or acquire appropriate content to improve search query coverage

A you can see we provide an extensive range of Boston SEO consulting services to all of the companies located around Massachusetts.

Contact us at sales@tripleroi.com

Search Engine Optimization strategy – B2B ( Business to Business) SaaS

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Search Engine Optimization strategy – B2B ( Business to Business) SaaS

Having a SEO strategy in mind prior to launching your SEO campaign is one of the most critical steps that a SaaS company must make. So how do you start ?

Set a goal whether its lead generation or product download it is imperative to have an end goal in mind which will make life much easier. After having identified the goal, the next biggest thing is strategizing the process on how to execute that SEO goal. I would first start by developing a list of keywords that are highly relevant to your service or product such as: SaaS download, SaaS Demo, SaaS whitepaper, SaaS webinar etc.

Now these keyword phrases have monthly search frequencies as show below. What that means is that a specific keyword is search 200 times on Google. As you can tell the ultimate goal is to show up in the first three or four position on Google SERP in order to get maximum exposure.

SaaS download – 200 Searches a month
SaaS Demo – 90 Searches a month
SaaS whitepaper – 80 Searches a month
SaaS webinar – 50 Searches a month

The big question is how to go about creating a strategy for these keywords and show up on page one. Well that’s the million dollar question that everyone asks themselves everyday. It is crucial to keep in mind that these keywords are the core keywords that your company must compete and work hard for high search engine rankings.

SEO strategy:

  • Build content around these keywords
  • Get relevant links in the related industry websites
  • Add these keywords to your site meta tags
  • Bold, Italic, Underline these terms as many times as you can (don’t over do it)

It seems easy but in reality its not because you must know how to develop the right content, where to get the right links, how to write the meta tags and which keyword to style.

Search Engine Optimization requires deep understanding of web marketing as well as technical aspects of the website in order to succeed in this type of online marketing. Having the right people handling this aspect of your online marketing is well worth the money. However, don’t fall for the big SEM agencies scam as they will overcharge you for the same work as an in-house SEO employ will do or a SEO freelancer. Keep in mind that most SEM agencies make search marketing sound like a rocket science and very difficult to execute but it’s actually not. You can hire an in-house SEO person or hire a SEO freelancer who will do the work for half of the price.

Please let me know if you need help with any SEO service and I will be more than happy to help you as. My email is don@tripleroi.com

seo strategy, saas

How to Name your files and directories SEO

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Almost of the Search Engines do consider the site’s domain age but also the directory file structure. This added consideration might not be much but every bits help to build up the rankings. Therefore, always name a file or directory appropriately. For example, naming a picture as 123.gif does not tell Search Engine much about the content. This is why it is necessary to consider the directory structure of the site. Best practice tells us that to have all files stay closely to the root directory. Most Search Engines have hard time finding pages deep in the directories and they may downgrade the importance of these pages. Therefore, it is to your website’s best interest to place all the files within one level from the root.

How to Name your files and directories SEO

SEO Content Optimization

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Search Engines love original and brand new updated content. This is actuality the most important factor in determining your Search Engine Result & PageRank. Search Engine Optimization is all about content. The superior the quality of your webpage content, the higher it will rank for your targeted keyword. From consumer position, we would like to read the most efficient information on the internet; this is what the Search Engine weights as well. Click on the link the below to read and learn how to advance the originality of your content for the users as well as the Search Engines.For a great many website, this is all the search engine optimization that is needed to gain top rankings. A number of search engine optimization techniques are considered by some people to be spam. It is probable that most of these people form their opinions on the basis of what they read in forums, rather than by thinking things through for themselves. This series of short articles explains the facts about some of the so-called search engine optimization spam techniques, and shows why they are neither wrong nor unethical, and cannot realistically be regarded as spam.
Before Google’s link-based PageRank came onto the scene, doorway pages were the most effective of the search engine optimization techniques. But with links now playing such a big role in rankings, are they as effective as they used to be?

News Google analytics admin interface

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The Google analytics admin interface has changed dramatically starting from when you first log in the new admin area it will display a list of all accounts that you have access to.
This fascinating layout of all accounts is innovative and very helpful. I believe that will greatly impact the way you work by saving time and generate reports quickly and if you’re an agency, or a large company, you probably have access to multiple google analytics accounts so this is a great improvement. The new layout makes it easy to identify performance metrics at the account level.

The new key metric layouts are:

* Visits
* Time on Site
* Bounce Rate
* Completed Goals

One single feature in fact does a date comparison. If you choose one of the above bulleted metrics using the drop down at the top of the column and a simple date range using the buttons at the top right corner of the screen to determine how said metric has changed over the past day, week, month or year.

What is a Motion Chart? How do I use it?

A Motion Chart takes your Analytics graphs one step further by offering multi-dimensional analysis of all your metrics for a given report. Plotting your data into four different dimensions can help you spot unique opportunities or anomalies faster and easier.

To begin using your Motion Chart, please follow these steps:

1. Click the “Visualize” icon from any report that has a table displaying segmented data (you can always revert to the traditional graphs in your Analytics Reports by selecting a particular report from the lefthand side menu). For this example, let’s use the Keyword Report.
2. Once the Motion Chart loads, you’ll see an array of bubbles. Each bubble represents a different keyword from your report.

3. Now select the four different dimensions to plot your data: X-axis, Y-axis, Color, Size. Click on each control to see a menu of metrics you can select from. Once you select all four, point your mouse over any bubble to see the numeric value for each of them.

4. Press “Play” at the bottom of your chart to see how your keywords perform over time. If you click on a bubble and check the “Trails” box underneath the Size control, you can map out the bubble’s movement over time. ( Google analytics blog)

I had no problem with the older version at all and I like using both interface as long as the data is broken down to the core metric. The old interface allowed me to see progressive revisions of my statistics all over the day as an alternative of having to wait until the end of the day. It looks like the conversion tracking is much easier in the old version. Overall a great upgrade from the older version and we are looking forward to seeing more of google updates.

News Google analytics admin interface

/in , /by

The Google analytics admin interface has changed dramatically starting from when you first log in the new admin area it will display a list of all accounts that you have access to.
This fascinating layout of all accounts is innovative and very helpful. I believe that will greatly impact the way you work by saving time and generate reports quickly and if you’re an agency, or a large company, you probably have access to multiple google analytics accounts so this is a great improvement. The new layout makes it easy to identify performance metrics at the account level.

The new key metric layouts are:

* Visits
* Time on Site
* Bounce Rate
* Completed Goals

One single feature in fact does a date comparison. If you choose one of the above bulleted metrics using the drop down at the top of the column and a simple date range using the buttons at the top right corner of the screen to determine how said metric has changed over the past day, week, month or year.

What is a Motion Chart? How do I use it?

A Motion Chart takes your Analytics graphs one step further by offering multi-dimensional analysis of all your metrics for a given report. Plotting your data into four different dimensions can help you spot unique opportunities or anomalies faster and easier.

To begin using your Motion Chart, please follow these steps:

1. Click the “Visualize” icon from any report that has a table displaying segmented data (you can always revert to the traditional graphs in your Analytics Reports by selecting a particular report from the lefthand side menu). For this example, let’s use the Keyword Report.
2. Once the Motion Chart loads, you’ll see an array of bubbles. Each bubble represents a different keyword from your report.

3. Now select the four different dimensions to plot your data: X-axis, Y-axis, Color, Size. Click on each control to see a menu of metrics you can select from. Once you select all four, point your mouse over any bubble to see the numeric value for each of them.

4. Press “Play” at the bottom of your chart to see how your keywords perform over time. If you click on a bubble and check the “Trails” box underneath the Size control, you can map out the bubble’s movement over time. ( Google analytics blog)

I had no problem with the older version at all and I like using both interface as long as the data is broken down to the core metric. The old interface allowed me to see progressive revisions of my statistics all over the day as an alternative of having to wait until the end of the day. It looks like the conversion tracking is much easier in the old version. Overall a great upgrade from the older version and we are looking forward to seeing more of google updates.

How to make your website more indexable

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In this article we will see few quick tips that can make a big difference on you website accessibility by search engines.

1. Background color of the body

body (background-color: # fff)

Always put a background color of the page to make sure that the page is readable even to those who have different color settings are not standard.

2. Link recognizable

a: link (
background: # fff;
color: # f00;
text-decoration: underline;
)
a: visited (
background: # fff;
color: # f77;
text-decoration: underline;
)
a: hover, a: active, to: focus (
background: # f00;
color: # fff;
text-decoration: none;
)

And ‘well that all links are “noted” you should highlight and distinguish the color of good links already visited by those not yet visited.

3. Font generic
It ‘always good use of our site, font, or writing, already installed on your PC, to give you an idea, the classic Times New Roman.

4. Texts with variable size
Do not ever give the texts in a pixel because it has high resolution must, for example, zoom, it is better to use the percentages!

5. CSS for printing
To print the contents are interested then good to see a readable font and remove the parts so as menu!