International Search Engine Marketing | SEO | SEM | PPC

International SEO – International SEM – International Pay Per Click
international seo, global seo, international ppcWe specialize in managing international search engine optimization as well as running international pay per click campaigns in various countries. What makes use unique ? Very simple, three members of our team are foreign born and have a deep understanding of international SEM strategies. We have developed a great winning international SEM strategy that has shown great results for a variety of clients competing in unknown territories. Our strategies have been tested on European markets and not only have increased lead generation but also brand awarness. Our international SEO team is very passionate about their work given their background in the subject matter.

Strategic Planning Process

Get the marketing direction right
Is your organization on the right online marketing track? Does it meet the needs of online service users, clients, and other stakeholders?

Examine the online strategic vision, mission, and core values
This basic question can either seem apparent or intimidating. The right online marketing approach is to refer back to your organization’s mission statement and original strategic vision. Are those original values still relevant today? Are they supported throughout the organization?
Unless these questions are asked, there’s the risk of mission go with the flow”. Mission “go with the flow” means the organization is losing touch with its online service users and is off target with their core audience.
marketing strategy,online marketing strategies
Start by consulting with internal and external stakeholders
All the companies’ relevant stakeholders ought to be consulted, both internally and externally. Everyone who works in the organization – including the volunteers – and the clients/service users and beneficiaries need to be sounded out to see where they think the company currently stands, where it is going, and most importantly of all, where it should be heading.
strategic vision,strategic marketing,key marketing players
Consider the marketing pace of change
If your organization operates in an online industry that is changing rapidly, the reevaluation of your direction should happen regularly – possibly every year. Or else, it should be carried out once every 3 years or so.

Boston SEO Consultant – Boston SEO Consulting

Boston SEO Consultant,Boston SEO Consulting,seo boston

Our Boston SEO consulting services include but are not limited to :

  • Manage overall SEO strategy and implementation for assigned channels
  • Meet and exceed competitive traffic goals and Compliance Standards
  • Manage SEO initiatives in collaboration with SEO Designees and Channel Leads from each vertical
  • Provide and review SEO and product requirements for new releases and work closely with your company Product Managers, Designers, and Development to implement changes
  • Initiates product and project initiatives to increase SEO performance
  • Perform key phrase research, META tag development, content optimization, and linking on an ongoing basis
  • Conduct competitive benchmarking, analysis, and monitoring
  • Produce ongoing performance reports monitored against traffic, indexing, and ranking goals
  • Review designs and existing websites to maximize SEO opportunities
  • Spearhead education, advocacy, and evangelism of SEO
  • Perform SEO technical, architectural, and compliance audits on existing websites and new releases
  • Generate or acquire appropriate content to improve search query coverage

A you can see we provide an extensive range of Boston SEO consulting services to all of the companies located around Massachusetts.

Contact us at

New Marketing Strategies VS. Old Marketing Strategies

new marketing strategies,online marketing,google marketing

Online Marketing Benefits

Online Marketing is the planning and execution of the web production, services pricing, website service/product promotion and order distribution of goods and services to create exchanges that achieve individual and business objectives.

To put simply, online marketing is about matching every part of your online business with your customers so that:

  • You meet their needs instantly.
  • They are aware that you meet their instant needs.
  • They are motivated to buy from you because your website is different from your competitor.
  • They are motivated to keep buying from you since your competition has nothing to offer them through the online channel.

If you don’t achieve these outcomes, customers won’t buy from you and they will go to your competitor. It won’t matter if you make the best product in the world or if you are very good at online marketing and online website administration – poor online marketers go out of business sooner than you think.

Search Engine Marketing Careers | Jobs | Employment

The past decade has seen a rapid growth in demand for Search Engine Marketing consulting services, reflecting a long-term shift towards outsourcing and more flexible employment practices in the private and public sectors. Search Engine Marketing consulting firms and individual consultants can provide wide-ranging advice to client organizations. The services offered by Search Engine Marketing consulting firms can be as diverse as agribusiness, health care administration, information technology, e-commerce, engineering, human resource management, financial management and investment.

The Work Process
Within Search Engine Marketing consulting firms, most of the opportunities for graduates are in business Search Engine Marketing consulting services, including strategic business planning, corporate financial services, human resource management services and increasingly, information management and e-commerce strategy development.
Joining a major Search Engine Marketing consulting firm offers graduates the chance to work alongside more experienced consultants and undertake the preliminary research and analysis of business structures, processes and systems that are part of the Search Engine Marketing consulting brief. As part of their induction, graduates usually gain broad-based experience by being exposed to a range of companies and industry sectors. Following this general introduction, they are likely to undertake more specialized assignments according to their interests, skills and qualifications.

The Outlook
Employment opportunities within the Search Engine Marketing consulting industry are expected to remain stable, with most major employers recruiting graduates each year. Opportunities for graduates are still most likely to be found in the large management Search Engine Marketing consulting firms, all of whom have well-established graduate recruitment programs. Additionally, there are numerous other Search Engine Marketing consulting firms that recruit graduates, from international organizations to small, locally based operations.
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What is commonly required
Many Search Engine Marketing consulting firms recruit graduates from all academic disciplines, believing that the generic range of research, teamwork and analysis skills developed through university study and a wider education provide a good basis for the development of Search Engine Marketing consulting skills.

People with specialist knowledge and experience are also recruited from the broader work force, making Search Engine Marketing consulting an area for career progression. The recruiting process usually emphasizes a proven academic and/or employment track record, excellent business analysis skills and the ability to confidently deal with clients.
At the entry level, acceptance into a formal graduate recruitment program provides the main avenue of entry into the field. A degree – typically in Marketing, BA, e-Commerce, Law, Information Technology, Economics, or Accounting – is a basic requirement for entry into a graduate program at a major Search Engine Marketing consulting firm. In most cases, Search Engine Marketing consulting firms will only consider graduates with consistently high academic results.

Financials do matter
The financial rewards in the Search Engine Marketing consulting sector can be very good, however, the industry is highly competitive and work demands can be heavy. Remuneration varies depending on the particular field of search engine marketing consultancy, among other factors. For senior management or associate Search Engine Marketing consulting however, new graduates typically earn $32,000-$44,000, while experienced professionals in these fields typically earn anywhere $60,000-$180,000 (based on industry statistics).

Search Engine Optimization strategy – B2B ( Business to Business) SaaS

Search Engine Optimization strategy – B2B ( Business to Business) SaaS

Having a SEO strategy in mind prior to launching your SEO campaign is one of the most critical steps that a SaaS company must make. So how do you start ?

Set a goal whether its lead generation or product download it is imperative to have an end goal in mind which will make life much easier. After having identified the goal, the next biggest thing is strategizing the process on how to execute that SEO goal. I would first start by developing a list of keywords that are highly relevant to your service or product such as: SaaS download, SaaS Demo, SaaS whitepaper, SaaS webinar etc.

Now these keyword phrases have monthly search frequencies as show below. What that means is that a specific keyword is search 200 times on Google. As you can tell the ultimate goal is to show up in the first three or four position on Google SERP in order to get maximum exposure.

SaaS download – 200 Searches a month
SaaS Demo – 90 Searches a month
SaaS whitepaper – 80 Searches a month
SaaS webinar – 50 Searches a month

The big question is how to go about creating a strategy for these keywords and show up on page one. Well that’s the million dollar question that everyone asks themselves everyday. It is crucial to keep in mind that these keywords are the core keywords that your company must compete and work hard for high search engine rankings.

SEO strategy:

  • Build content around these keywords
  • Get relevant links in the related industry websites
  • Add these keywords to your site meta tags
  • Bold, Italic, Underline these terms as many times as you can (don’t over do it)

It seems easy but in reality its not because you must know how to develop the right content, where to get the right links, how to write the meta tags and which keyword to style.

Search Engine Optimization requires deep understanding of web marketing as well as technical aspects of the website in order to succeed in this type of online marketing. Having the right people handling this aspect of your online marketing is well worth the money. However, don’t fall for the big SEM agencies scam as they will overcharge you for the same work as an in-house SEO employ will do or a SEO freelancer. Keep in mind that most SEM agencies make search marketing sound like a rocket science and very difficult to execute but it’s actually not. You can hire an in-house SEO person or hire a SEO freelancer who will do the work for half of the price.

Please let me know if you need help with any SEO service and I will be more than happy to help you as. My email is

seo strategy, saas