Why having a website is crucial to your dental practice?
First and foremost its 2013 the digital age is in its maturity stage. Secondly, websites have become a marketing tool for any business not just dentists to find new business. Dental practices usually get their new patients through their insurance company or a referral form a current patient. Now that’s great but what about the rest of the population who does not have insurance or is not a friend of the current patient. Where do they go ? Well they go to the internet and search for a dentist.
Most dental practices already have an established business so they are probably listed in some local directory sites such as yelp, citysquares etc. However, all that’s listed it there is the office phone number (which might or might not be correct) and the address but nothing else. How will a potential patient make up their mind only by seeing your phone number. There is also a possibility that someone has left a review there as well.
Now if the dental practice had a website that people can go to, it will show them directly what the practice is about and services offered. This way you bringing people to learn more about you and eventually call to schedule an appointment. But without a website its very difficult to do since people nowadays need more info to make a decision.
Another reason that dentists need their personal website is that competition has already started and most dental practices not only have a website up but its also a very good one. Other practices may be taking patients away for your practice without even realizing it.
Also, with smartphones more people are looking online to find new dentists and this keeps growing.
It is very important for a dental office, clinic, individual dentist to have a web presence in this day and age since most people expect it in a way.