Websites for Dentists Are Becoming a Necessity

Why having a website is crucial to your dental practice?
First and foremost its 2013 the digital age is in its maturity stage. Secondly, websites have become a marketing tool for any business not just dentists to find new business. Dental practices usually get their new patients through their insurance company or a referral form a current patient. Now that’s great but what about the rest of the population who does not have insurance or is not a friend of the current patient. Where do they go ? Well they go to the internet and search for a dentist.

Most dental practices already have an established business so they are probably listed in some local directory sites such as yelp, citysquares etc. However, all that’s listed it there is the office phone number (which might or might not be correct) and the address but nothing else. How will a potential patient make up their mind only by seeing your phone number. There is also a possibility that someone has left a review there as well.
Website for dentists Boston
Now if the dental practice had a website that people can go to, it will show them directly what the practice is about and services offered. This way you bringing people to learn more about you and eventually call to schedule an appointment. But without a website its very difficult to do since people nowadays need more info to make a decision.

Another reason that dentists need their personal website is that competition has already started and most dental practices not only have a website up but its also a very good one. Other practices may be taking patients away for your practice without even realizing it.

Also, with smartphones more people are looking online to find new dentists and this keeps growing.

It is very important for a dental office, clinic, individual dentist to have a web presence in this day and age since most people expect it in a way.

Learn more about our dental website design and development.

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Why Do Dentists Need a Website Nowadays?

Why Do Dentists Need a Website Nowadays?
Dental Website Benefits

With the increasing usage of internet people search online almost for anything before they try it out therefore dentists are no exception. If a dentist does not have a website in place chances are that people wont be able to find them easily. Believe or not people expect businesses to have an online presence since they want to learn more about your services from the comfort of their own home.

Secondly, if you perform a web search for example “Dentist in Boston, MA” you will notice a few search results from many dentists in the area but also other results form directory websites like,,,, etc. These sites show reviews about many dentists good and bad.

Now at first you may think this is great since your business is listed there free. However, if you think about it, people will click on these directories first versus going on your own website. Most of these directories will have other dental offices listed there as well so people will eventually browse through other listings and eventually forget about you. For instance look at the yelp example below. On the top right you will notice “People Who Viewed This Also Viewed…” which clearly makes people think twice. And if any of this dental offices have better reviews than you they will most likely call them to make an appointment.

Why Do Dentists Need a Website Nowadays?

Now.. if you had your own website and whenever someone searched for your office and visited your website first then you will not lose that person to another office since you can have them land on your website rather than them going to other places. And if you have any questionable reviews people will bypass them.

Another benefit of having a website is about “patient education” informing your existing patients about you and your office. If a current patient searches online for your office hours or simply just to learn more about your services e.g if you do root canals, implants etc. It will be great if you can have some informative content describing what you do and who does it. This information gives the patient the attention they need and keeps them informed. A website will cut down on wasted time, reduce cost and increase profitability.

A website is a must and a smart investment for any dentist who is looking to take their business to the next level. 

We have developed many websites for a variety of dentists in Boston as well as other states so we will be happy to help your office create a new website.

Fee free to contact us for a quote.