eCommerce Strategy – Why aren’t Customers Buying Online?

Quite bit of work goes into developing an eCommerce website and even more into designing the user interface that actually sells products. Many online shops have beautiful designs and graphics but when it comes to converting visitors into sales it always a roadblock.

We often hear people say:

“I have so many customers that visit my website but how do I get them to buy my products online”
“I look at my analytics and see that they abandon my shopping cart within seconds” 
“Why aren’t my my products selling online, how can I increase my online sales ?”

You have done everything right and even get some decent traffic to your website through SEO or pay per click advertising but still people are not buying from you – so what’s the problem?

Well, all that is great but you have to put yourself in customers shoes and think how do they make the ultimate purchase decision.

Quick Tips
First, look at your product page and see if there are any barriers such as add to cart button. Is it properly placed where customers can see it ? Is it the right color ? Is it the right width/height?

How many steps are in your checkout process ?

There are some many aspects to look and every merchant as different needs so it on a case by case basis.

Getting people to buy online is more than just having an online shop – a well crafted strategy is needed. Its not just cool graphics and beautiful photos because everyone has all of those, it more about the psychological aspects of ecommerce. Selling online is very competitive and for a business to succeed it needs to have a well calculated business model and strategy.

Let us know if we can help you 

Know Your Target Audience

Many web developers create websites without the end-user experience in mind and that is perfectly ok for them as they do not have that type of expertise or even need it since its more of a marketing role. Thats why you see many sites that are poorly designed without thinking about the end-user. For example we took on a project for a healthcare website and the backend interface was designed from a programers point of view and less about the person whos going to use it.  The people were forced to go through 6 steps despite having created an account with the site already that included their (first, last, email, address, credit card, bank account etc..). You had to click the submit button twice so the page would refresh and load the proper fields which could also be done very easily in ajax. The point is that developers nowdays need to be not only coders but also user experience experts so they can deliver the right product.

I can instantly look at a UI and find at least 10 things wrong with it wether its a back-end or front-end. The solution is to take a second look and learn more about the people are actually going to use it and design it based on those aspects. As simple as that. Know your audience!