eCommerce Strategy – Why aren’t Customers Buying Online?
We often hear people say:
“I have so many customers that visit my website but how do I get them to buy my products online”
“I look at my analytics and see that they abandon my shopping cart within seconds”
“Why aren’t my my products selling online, how can I increase my online sales ?”
You have done everything right and even get some decent traffic to your website through SEO or pay per click advertising but still people are not buying from you – so what’s the problem?
Well, all that is great but you have to put yourself in customers shoes and think how do they make the ultimate purchase decision.
Quick Tips
First, look at your product page and see if there are any barriers such as add to cart button. Is it properly placed where customers can see it ? Is it the right color ? Is it the right width/height?
How many steps are in your checkout process ?
There are some many aspects to look and every merchant as different needs so it on a case by case basis.
Getting people to buy online is more than just having an online shop – a well crafted strategy is needed. Its not just cool graphics and beautiful photos because everyone has all of those, it more about the psychological aspects of ecommerce. Selling online is very competitive and for a business to succeed it needs to have a well calculated business model and strategy.
