WordPress Ecommerce Tip #2

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Change wording in your shopping cart.
Most all of the “text” on the site that involves the shopping cart can be found in the language file here:
“wp-content/plugins/wp-shopping-cart/languages/EN_en.php”. In that file you will find everything from “Visit the Shop” to “PnP” (which most like to change to “Shipping”) to the sentence that reads on the checkout page about “having your credit card handy”. You can change these phrases to whatever you’d like, but just remember that when editing this text that you leave the quotes in place, otherwise your site will break!
So here’s an example…I want to remove the words “Visit the Shop” from my sidebar shopping cart. So I locate the line in the language file (it’s on line 174):

define('TXT_WPSC_VISITTHESHOP', 'Visit the Shop');

I would then change it to this: 

define('TXT_WPSC_VISITTHESHOP', '');

And you notice that I left in the quotes, but removed the text. That’s it for changing or removing text.

WordPress Ecommerce Tip #1

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Change the “add to cart” button that appears on your shopping cart.
Well, first you’ll want to make sure that you choose “ecommerce” for your theme in “Shop Settings”. That will place an actual button on your cart.
Then to change that image, you will navigate to “wp-content/plugins/wp-shopping-cart/themes/ecommerce/images”. In that directory you will see a “add_to_cart.gif” and you will replace that with whatever “add to cart” button you’d like. Step 2 of this process is to adjust the stylesheet so that it will reflect the correct image size of the new image you’ve uploaded (unless of course, the new image is the same size as the old; then you can stop here).

Locate “ecommerce.css” and find the following code:

input.wpsc_buy_button{
background-image: url(images/add_to_card.gif);
border: none;
width: 80px;
height: 30px;
}

You will then change the width and height to reflect the size of your new image. Save and upload and you’re all done

eCommerce Strategy – Why aren’t Customers Buying Online?

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Quite bit of work goes into developing an eCommerce website and even more into designing the user interface that actually sells products. Many online shops have beautiful designs and graphics but when it comes to converting visitors into sales it always a roadblock.

We often hear people say:

“I have so many customers that visit my website but how do I get them to buy my products online”
“I look at my analytics and see that they abandon my shopping cart within seconds” 
“Why aren’t my my products selling online, how can I increase my online sales ?”

You have done everything right and even get some decent traffic to your website through SEO or pay per click advertising but still people are not buying from you – so what’s the problem?

Well, all that is great but you have to put yourself in customers shoes and think how do they make the ultimate purchase decision.

Quick Tips
First, look at your product page and see if there are any barriers such as add to cart button. Is it properly placed where customers can see it ? Is it the right color ? Is it the right width/height?

How many steps are in your checkout process ?

There are some many aspects to look and every merchant as different needs so it on a case by case basis.

Getting people to buy online is more than just having an online shop – a well crafted strategy is needed. Its not just cool graphics and beautiful photos because everyone has all of those, it more about the psychological aspects of ecommerce. Selling online is very competitive and for a business to succeed it needs to have a well calculated business model and strategy.

Let us know if we can help you