Internet Continues To Weave

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As use of internet continues to weave its way into the fabric of everyday business and personal live, and as the second wave of internet entrepreneurship takes root, companies are being forced to address how best to make the internet a fundamental part of their business and their competitive strategies. It is thus worthwhile to take hard look at what kinds of business models and strategies are attractive in the maturing Internet economy. What strategic principles need to observed? What strategies and business models make sense for companies that operate exclusively online? Is the combination of brick-and-click model likely to be good strategic positioning option?

Success Strategy Compare Metrics

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Great online marketing starts with an end output in mind – what is your ultimate marketing goal …generate leads, customer acquisition, additional orders, more sign-ups. Whatever the case maybe the solution is out there for your business the only question is… how do I get there? The simple answer would be spend more money on TV or Radio Advertising …NO the answer is ONLINE MARKETING through the one proved online mediums such as Google Ad words, Search Engine Optimization, Social Media – to this day these services have been known to have somehow the highest and most measurable metrics of success.

Cruises Marketing – Cruise Marketing Plan & Strategy

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Cruise marketing is what often cruise owners ask themselves at some point in their business life cycle. Lets face it marketing for cruises must be somehow expensive as it is a luxury commodity and advertising has to look expensive. However, looking expensive it is costly because you will have to hire models, actors, celebrities etc….to represent your cruise brand since that’s what people like to see. Back in the day the only way cruises market their business was through TV advertising, direct mail, post cards, brochures, catalogs and many other ineffective and overpriced forms of advertising that were un-measurable in terms of metrics. For example, it a cruise owner launched a TV ad, direct mail campaign targeting a specific audience in Boston, MA they would run the TV ads on local New England channels so people around the area will eventually see the TV ad and book the cruise by calling. Now here comes the importance of measuring your marketing metrics: how many people saw the TV ad, how many people open the direct mail envelope, what percentage of this audience actually did actually spend over 10 seconds to glance at the cruise commercial or direct mail offer? Well, you will never know that will you? Old cruise marketing strategies have the “ throw it at the wall and see if it sticks” kind of approach. However, these days that approach may cost you a fortune, as the competition is smarter and faster to adapt to new cruise marketing plans and strategies. Old marketing techniques are great for brand building but at what cost you may ask? If I am spending so much to just a build the brand while my competitor is taking all the customers online because they have taken advantage of new Internet marketing strategies.

Online marketing is the new way to go for cruise business owners and any other cruise business that does not want to break-even but actually increase lead and make a good profit. The great thing about cruise online marketing is that you are already targeting your core audience, the people are actively searching for your service and what a better way speak to them back by getting your website in front of them.

Lets do a search for Boston Cruises:

Cruises Marketing - Cruise Marketing Plan & Strategy

Take a close look at the map listings and the listings below the map. We can clearly see that Boston Harbor Cruises is the main key player here and is dominating the online space for Boston cruises. Now what that makes the visitors life easier so they don’t have to dig too many pages to find what they are looking for. That’s what the great benefit of online marketing for cruises because the selling point, value proposition can be tailored to meet visitors demand. Having said that I think having a great cruise marketing strategy to penetrate the online space is a must for a cruise business owner, as cruise line marketing it going to get even more competitive as more people discover the value of online marketing.
Cruises Marketing - Cruise Marketing Plan & Strategy

Having customers find your website book online and talk about your brand is the best customer acquisition strategy that can help any cruise ship company.

Law Firm Marketing – Who is your Audience ?

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The Audience Benefits Always Comes First

Online marketing is all about customer needs and target audience benefits. It does not matter what are you offering – it is what the client wants that is the most important aspect to focus your efforts. In most cases all of your Online marketing should be directed to answering the clients question ‘What’s in it for me?’ You must choose between features and client benefits.


Law Firm Marketing - Who is your Audience ?

Law Firm Marketing – Who is your Competition ?

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You have to know your competition, its strengths and weaknesses, its strategies, what your customers/clients want and who they are, any gaps in the market – your market niche. And not to be lost in all this is the reason for running a business profit not turn-over.

Law Firm Marketing - Who is your Competition ?

Law Firm Internet Marketing Plan | Boston

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law firm marketing, lawyer internet marketing,lawyer advertising

Law firms across United States are struggling with the execution of effective online marketing strategies. Despite the fact that if you are a marketing aware law firm and you know what to do to efficiently to generate leads for your practice, you may have little time or in-house expertise to put into practice your ideas.

This is why hiring a online marketing consultant for your law firm marketing is a great investment that will help your law firm the following:

  • Create and develop strategic online marketing action plan
  • Generate new online marketing strategies to meet business objectives
  • Take a close look at your branding initiatives and online market positioning
  • Tackle new brand awareness strategies to your target audience
  • Expand marketing mediums to support your current on-line/off-line marketing activities
  • Proficiency in implementing your tactical marketing actions plans
  • Reporting & ongoing monitoring and measurement of your online marketing metrics

So what have I done with past clients you may ask ? Successfully increased the number of leads and decreased the cost per lead. The great thing about online marketing is that everything is measurable to the penny, so if you think that one strategy is not working or is not very cost effective….it can stop immediately laving extra advertising budget in you pocket. Online marketing is about testing and retesting strategies until you find the correct formula and keep doing whats profitable.

If your law firm needs help with any of these areas, you can email me at don@tripleroi.com I am a Boston online marketing consultant and specialist with a proven track of record that can offer you support to effectively marketing your law firm.

Law Firm – Lawyer Lead Generation Strategies

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How to market you law firm? This is a question often large law firms or individual lawyer ask themselves how do we get our business to the next level. How do we get more leads? Majority of lawyers and law firms relay heavily on other web portals to advertise their website such as martindale.com, lawyers.com, findlaw.com, lexisnexis.com etc. However, the days have changed and now lawyers can advertise their website easily without having to rely on other web portals simply by using online marketing mediums such as Pay Per Click Marketing, Search Engine Optimization(SEO) , Social Media, Email Marketing and more. This is the era that any business can take their marketing to another level and become profitable by generating additional leads. So how do you go about starting out your online marketing campaign for you law firm business? Before you decide to invest in online marketing it is very important to do some research on your own and learn about SEO, PPC and overall web marketing. Therefore when you hire someone to manage it you will be educated and ready to make quick decisions that will not cost you. Note that as great as online marketing is, be careful as there are many scam artists out there who will promise you the world and high rankings in a short period of time at very affordable prices. Whenever you see that…RUN as it is the most common scam from people who are not qualified to perform online marketing tasks an your website.

The best thing to do is hire a local online marketing consultant or freelancer since consultants usually tend to charge a lot less than large online marketing agencies. Also, not that you do not need to be locked in a contract which many large advertising agencies do so they can have a incoming revenue. You do not need to be in a two year contract for a SEO project that’s ridiculous unless your website has a large number of pages and needs to be optimized weekly. Most large advertising agencies tend to sell you on monthly & weekly reports and ongoing consulting so they have something to keep charging you every month. You can run your own reports and avoid paying agencies crazy monthly fees.

If a law firm is looking to generate new leads through their website I would highly suggest start reading about online marketing strategies especially SEO, PPC and social media (facebook, twitter). Lead generation for law firms its going to get very competitive as more and more lawyers are starting to get into the online marketing so the faster you start the better your chances are to rank up higher in search engines. Google rewards websites that have been around for a while.

If you are interested learning more about online marketing and how we can help please email me at don@tripleroi.com

The Goal – Objective – Working Order

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If you want to go somewhere in a car – you need:

• A goal (destination)
• A car that is in perfect working order (the result of studies and research).
• The driver license (the result of study and a theory test / practice).
• An updated road map (the result of studies and research, and graphics)
• Information on road conditions (the result of data collected and analyzed and retransmitted)
• In a travel plan (result of the data, desires, etc.).
• Time

Similarly, to think that a website is just a set of electronic pages composed of graphics, photos and text and viewable on any computer with a browser, it’s like to think that to go to a place you just an engine and four wheels.

In fact, the Web site is the result of a project aimed at Online Marketing in Internet penetration.

The term Online Marketing means the set of strategies, activities and techniques that use the Internet as a medium for collecting and analyzing information aimed to optimize marketing plans, identifying and meeting the needs of consumers in when they arise and creating a relationship with him long term, going in search of efficiency for the integrated management of sales, communication, advertising, promotion, services, and customer care.

The Internet is not a strategy, but it serves the business strategy of your company, all within your company is to understand, approve and then join.

The whole model of your enterprise should be reviewed and evolve because of the Internet, so we need a complete knowledge of the medium, its specificity and its limitations.

Finding a partner is the key to success in the context of multifunctional
Internet.

Strategic Planning Process

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Get the marketing direction right
Is your organization on the right online marketing track? Does it meet the needs of online service users, clients, and other stakeholders?

Examine the online strategic vision, mission, and core values
This basic question can either seem apparent or intimidating. The right online marketing approach is to refer back to your organization’s mission statement and original strategic vision. Are those original values still relevant today? Are they supported throughout the organization?
Unless these questions are asked, there’s the risk of mission go with the flow”. Mission “go with the flow” means the organization is losing touch with its online service users and is off target with their core audience.
marketing strategy,online marketing strategies
Start by consulting with internal and external stakeholders
All the companies’ relevant stakeholders ought to be consulted, both internally and externally. Everyone who works in the organization – including the volunteers – and the clients/service users and beneficiaries need to be sounded out to see where they think the company currently stands, where it is going, and most importantly of all, where it should be heading.
strategic vision,strategic marketing,key marketing players
Consider the marketing pace of change
If your organization operates in an online industry that is changing rapidly, the reevaluation of your direction should happen regularly – possibly every year. Or else, it should be carried out once every 3 years or so.

New Marketing Strategies VS. Old Marketing Strategies

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new marketing strategies,online marketing,google marketing

Online Marketing Benefits

Online Marketing is the planning and execution of the web production, services pricing, website service/product promotion and order distribution of goods and services to create exchanges that achieve individual and business objectives.

To put simply, online marketing is about matching every part of your online business with your customers so that:

  • You meet their needs instantly.
  • They are aware that you meet their instant needs.
  • They are motivated to buy from you because your website is different from your competitor.
  • They are motivated to keep buying from you since your competition has nothing to offer them through the online channel.

If you don’t achieve these outcomes, customers won’t buy from you and they will go to your competitor. It won’t matter if you make the best product in the world or if you are very good at online marketing and online website administration – poor online marketers go out of business sooner than you think.