SEO Consultants – Boston Professional SEO Consultant

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To deliver successful online marketing most of the projects take planning, access to methodologies and tools, leadership, project management, communication and perseverance. The easy option is hiring an SEO consultant to manage all these projects rather than hire large SEM firms. This approach involves selecting the appropriate SEO consultant, ensuring they understand your industry, have the relevant knowledge and experience, and then negotiating fees and scope. In many cases the intellectual property and experience from the project is retained by the SEO consultants and the key outcome is a lengthy report.

Competent consultants ensure their projects deliver outcomes and results to the organization. To do this however requires the combination of internal resources, a business case, easy-to-use proven methodologies, SEO expert guidance, relevant online tools and access to website root and shared service experience. In addition, today’s business environment demands project accountability and governance.

International Search Engine Marketing | SEO | SEM | PPC

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International SEO – International SEM – International Pay Per Click
international seo, global seo, international ppcWe specialize in managing international search engine optimization as well as running international pay per click campaigns in various countries. What makes use unique ? Very simple, three members of our team are foreign born and have a deep understanding of international SEM strategies. We have developed a great winning international SEM strategy that has shown great results for a variety of clients competing in unknown territories. Our strategies have been tested on European markets and not only have increased lead generation but also brand awarness. Our international SEO team is very passionate about their work given their background in the subject matter.

Boston SEO Consultant – Boston SEO Consulting

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Boston SEO Consultant,Boston SEO Consulting,seo boston

Our Boston SEO consulting services include but are not limited to :

  • Manage overall SEO strategy and implementation for assigned channels
  • Meet and exceed competitive traffic goals and Compliance Standards
  • Manage SEO initiatives in collaboration with SEO Designees and Channel Leads from each vertical
  • Provide and review SEO and product requirements for new releases and work closely with your company Product Managers, Designers, and Development to implement changes
  • Initiates product and project initiatives to increase SEO performance
  • Perform key phrase research, META tag development, content optimization, and linking on an ongoing basis
  • Conduct competitive benchmarking, analysis, and monitoring
  • Produce ongoing performance reports monitored against traffic, indexing, and ranking goals
  • Review designs and existing websites to maximize SEO opportunities
  • Spearhead education, advocacy, and evangelism of SEO
  • Perform SEO technical, architectural, and compliance audits on existing websites and new releases
  • Generate or acquire appropriate content to improve search query coverage

A you can see we provide an extensive range of Boston SEO consulting services to all of the companies located around Massachusetts.

Contact us at sales@tripleroi.com

Search Engine Optimization strategy – B2B ( Business to Business) SaaS

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Search Engine Optimization strategy – B2B ( Business to Business) SaaS

Having a SEO strategy in mind prior to launching your SEO campaign is one of the most critical steps that a SaaS company must make. So how do you start ?

Set a goal whether its lead generation or product download it is imperative to have an end goal in mind which will make life much easier. After having identified the goal, the next biggest thing is strategizing the process on how to execute that SEO goal. I would first start by developing a list of keywords that are highly relevant to your service or product such as: SaaS download, SaaS Demo, SaaS whitepaper, SaaS webinar etc.

Now these keyword phrases have monthly search frequencies as show below. What that means is that a specific keyword is search 200 times on Google. As you can tell the ultimate goal is to show up in the first three or four position on Google SERP in order to get maximum exposure.

SaaS download – 200 Searches a month
SaaS Demo – 90 Searches a month
SaaS whitepaper – 80 Searches a month
SaaS webinar – 50 Searches a month

The big question is how to go about creating a strategy for these keywords and show up on page one. Well that’s the million dollar question that everyone asks themselves everyday. It is crucial to keep in mind that these keywords are the core keywords that your company must compete and work hard for high search engine rankings.

SEO strategy:

  • Build content around these keywords
  • Get relevant links in the related industry websites
  • Add these keywords to your site meta tags
  • Bold, Italic, Underline these terms as many times as you can (don’t over do it)

It seems easy but in reality its not because you must know how to develop the right content, where to get the right links, how to write the meta tags and which keyword to style.

Search Engine Optimization requires deep understanding of web marketing as well as technical aspects of the website in order to succeed in this type of online marketing. Having the right people handling this aspect of your online marketing is well worth the money. However, don’t fall for the big SEM agencies scam as they will overcharge you for the same work as an in-house SEO employ will do or a SEO freelancer. Keep in mind that most SEM agencies make search marketing sound like a rocket science and very difficult to execute but it’s actually not. You can hire an in-house SEO person or hire a SEO freelancer who will do the work for half of the price.

Please let me know if you need help with any SEO service and I will be more than happy to help you as. My email is don@tripleroi.com

seo strategy, saas

How to Name your files and directories SEO

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Almost of the Search Engines do consider the site’s domain age but also the directory file structure. This added consideration might not be much but every bits help to build up the rankings. Therefore, always name a file or directory appropriately. For example, naming a picture as 123.gif does not tell Search Engine much about the content. This is why it is necessary to consider the directory structure of the site. Best practice tells us that to have all files stay closely to the root directory. Most Search Engines have hard time finding pages deep in the directories and they may downgrade the importance of these pages. Therefore, it is to your website’s best interest to place all the files within one level from the root.

How to Name your files and directories SEO