PPC Campaign Keyword Strategy

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A successful PPC campaign plan should always start with a detailed laid out conversion plan in mind. Sometimes it’s not just about the landing page, ads, position or quality score but the number of keywords. At times only 5% of your total keywords bring in the 90% of the conversion so it is crucial to identify what these profitable keywords are and how to use them in your PPC campaign. I have had numerous PPC campaigns that have fallen in this category which especially the B2B industry. Competing in the B2B area is very difficult these days as most of the companies have large advertising budgets to spend on Pay Per Click ads as a result keywords become very competitive. Why do they become so competitive? Because, everyone wants to come up number one for that specific keyword for example: SOA, SaaS etc… so Google sees these keywords as very competitive and raises the cost per click. Now you are left with a bunch of keywords that cost has gone through the roof but at the same time these keywords are your core business terms and you need to be there in order to generate leads from your PPC campaign. PPC is a like a fire (it can either keep you warm or burn you) so it is very important to spend your online marketing budget on a keywords that are worthwhile and have a great return on investment. First develop a keyword strategy by identifying what keywords are the most important ones for your business and go after them.

If you need help with your PPC campaign please email me at don@tripleroi.com and I will help you develop a clean cut strategy for your campaign.

B2B PPC Campaign Budget – Yahoo Vs Google

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Most B2B companies when are about to launch a PPC campaign tend to be confused or rather puzzled where to spend most or their budget Yahoo or Google. Let me explain the differences between these two search engines in terms of B2B spending. Yahoo is a very B2C consumer based search engine and most of the people using Yahoo are usually looking for products that can buy directly from the website. Yahoo is great for day to day product such e-commerce online stores or websites that sell affordable products to the average consumer. So in other words yahoo is not known to have high conversion rates when it comes to B2B companies. Google on the other hand is more focused on hi-tech industries and B2B services. It is more lead generation based search engine than Yahoo where consumers are more educated about the web searches than Yahoo moms&pops users. So if your company falls into the B2B category my suggestion would be to start thinking about dropping more funds onto Google Adwords than Yahoo search marketing. Speaking from experience I have seen conversion rates 80% higher in Google when it comes to B2B software companies. However, it may vary for some B2B companies as the products and services are not the same so do not go right ahead and start pouring all of your fund into Google. Do your research and see what your competitors are doing, whether they are in yahoo at all and if they are what type of keywords are they bidding on in one engine vs the other. Well this if all for now as you know you will have to contact me for more info.

Advertising on Google Adwords ROI

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Google Adwords is without doubt one of the most effective marketing instruments which in recent years has revolutionized the way we do online marketing and this has made Google the most important and rich search engine in the world.

What is the secret of Google Adwords? Why it works so well?

The reason is very simple: it is the meeting point par excellence of supply and demand of any product / service in the world. And ‘therefore can offer its product to those who, at the same time where it is seeking, it is actually interested! Payment of advertising is done for each contact procured (for each click the ad – CPC).

When advertising on Google Adwords is useless?

When websites are created without a clear objective of converting visitors (potential customers) into buyers , well there is no point of having that website in the first place. So, even optimizing the best advertising investment, obtain a large number visits with no real return (ROI).

What should we do to get a good return on my advertising investment?

Basically you have 2 clear objectives:

  1. Maximizing the investment in advertising adwords using the best techniques and strategies.
  2. Achieving a single site or landing page that they are able to attract visitors (procured via adwords) to take the action you want (purchase, subscription newsletter, survey.

Pay Per Click Freelance Service – Boston PPC

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Why Use Pay Per Click Freelance Service?

Benefits of using a Pay Per Click Freelance agent over employing your own staff:

When you consider the following factors:

  1. Affordability – Why hire a big agency that will charge you thousands of dollars for the same job that a PPC freelancer will do at a very lower rate. Also, big agencies charge you a percentage or you budget so whenever you want to increase your budget their fee will go up as well. Why be penalized for wanting to spend more.
  2. Not Full time – A Pay Per Click freelancer is not a full-time employ so all the combined costs with overheads like annual and sick leave, superannuation, work cover insurances. With the current market, the ability to switch jobs is relatively easy, so this expense at the beginning is a repetitive ongoing cost.
  3. Great Flexibility – These days, it seems that no one really cares enough to be reliable in their job. A pay per click freelancer can get the work done faster and be flexible at the same time, since the work can be done throughout the day from 6AM to 12PM instead of the 9 – 5 office hours.
  4. Experience – Given the market today, it is very difficult to find someone who has the necessary PPC experience to provide your company with the best results.
  5. Leave – What happens when someone calls in sick or is on annual leave? It can burden heavily onto your business and other staff.
  6. No Contract Fees – If you hire a PPC agency to have relief staff or assistance, the costs can be significant. They get a big hourly rate, and you pay a significant amount more per hour plus any fees for them to be there.

To sum it up if you go with a PPC freelancer then all these issues turn into benefits for you:

  • Affordability – Pay only for hours worked without the extra overheads. Instead of paying payroll taxes, contracting out can be a tax deductible expense!
  • Reliability – Always on call, hours to fit your business needs.
  • Experience – Most PPC freelancers have worked in either a SEM agency or in-house company running their PPC campaigns so it will be the same as you hired that agency but at a lower price.
  • Leave – There is no need to worry about this with freelance agents.
  • Contract Fees – There are none, in fact if you need to have a staff member to cover at your site you will find reasonable, fee free rates.

Hiring a Pay Per Click freelancer to run your PPC campaign is a win-win situation for both the business and the cost benefits.

Contact Us for more info or email at don@tripleroi.com

Pay Per Click Consultant – Paid Search Freelancer

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I offer Pay Per Click freelancing services to busy and growing companies or small business in need of a PPC freelancer. I understand the need business have these days for a PPC freelancer who do not have the time or the funds to hire an agency or in house PPC person.

PPC freelancer responsibilities include but not limited to:

  • Reporting, analysis and optimization of online marketing campaigns based against margin targets
  • Conducting A/B and multivariate testing, and analyzing results to improve margins
  • Create & monitor QA creative’s, code query strings and manage creative inventory to send to vendors
  • Create, monitor and grow multiple PPC campaigns across multiple PPC properties
  • Aggregate and analyze search campaign data,
  • Create reports on campaign performance (keyword, ad text, placement, etc.)
  • Monitor, track, and report on paid search metrics, including trend analysis,
  • Recommend optimization, creative adjustments and bidding changes,
  • Conduct competitive analysis and keyword research.
  • Track and analyze consumer site behavior through market analysis, competitive analysis and site analytics
  • Keyword discovery and expansion
  • Review top keywords ranking by category
  • Research and analyze competitor advertising and natural links
  • Track and analyze consumer site behavior through market analysis, competitive analysis and site analytics
  • Search engine and display advertising
  • Data mining/predicative modeling techniques
  • Search Engine Optimization
  • Ability to research, plan and traffic online ad campaigns and report on their results
  • Experience working with Adwords, Adcenter, Y!SM
  • MS Office proficient with superior MS Excel skills
  • Knowledge of html, graphics, Web analytics
  • Knowledge of statistics tools
  • Solid quantitative, analytical skills and high attention to detail
  • Experience working in an entrepreneurial/ startup environment
  • Critical thinking
  • Ability to analyze data to determine key findings and identify next steps
  • Strong project management skills
  • High standard of work ethics
  • Reliable, trustworthy and task oriented
  • Ability to thrive in a deadline driven environment

Please Contact US for a free analysis

Part Time Pay Per Click Freelancer – PPC Boston

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Hiring a Part-Time pay per click freelancer or consultant will give your business many excellent benefits to increase your PPC campaign’s conversion rates. Your business will greatly benefit from having a Part Time pay per click freelancer simply by saving you a great deal of time and cut costs. Having a Pay Per Click Freelancer is very cost effective and a way of gaining the experienced and qualified PPC your business needs in-house. It will provide a very flexible solution during a period of major change for your business. I am a PPC freelancer based in Boston, MA and offer a wide range of Pay Per Click services for business who are looking to either hire a contract PPC consultant for a short period of time or annually.

Whether you need a new PPC campaign or optimization of an existing PPC campaign my service includes:

  • Deep analysis of your site to create the best PPC strategy to market your services
  • Campaign optimization, split testing and expansion of ad groups
  • Keyword research and optimization
  • Copywriting and Ad group editing
  • Personal account manager
  • Landing page optimization
  • Competitor analysis
  • Lead and sales tracking
  • Identify low performance keywords and ads
  • Advise your team on a recommended budget plan to maximize your ROI
  • Monthly reporting of your results including click through rates and conversions

Please contact us for a free analysis

Hiring a SEM Freelancer benefits

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Why outsourcing PPC management to a SEM freelancer is a great idea for companies who have narrow advertising budget. Well there are few good reasons for business owners to have a SEM freelancer professional manage their PPC management first being lack of deep understanding how paid search marketing works and all aspects that go into a pay per click campaign such as, strategic bid management, keyword structure, day parting strategy, geo-targeting complications and etc. Secondly, on the technical part of the pay per click campaign there are several factors that come into the mix such as destination URLs building and tracking conversion properly. And this is a big confusion for some of business owners who come to me and ask how this does work. I have met with clients who have had their tracking mechanism broken for many months and they weren’t aware of it but just thought no conversions were coming through so they decided to give up and end the pay per click campaign. So the technical part of the PPC management campaign plays a crucial role on determining how profitable and successful your campaign will be in the future. Third, PPC management is very time consuming to a business owner who does not have the time to deal with all this online complications but just wants to focus on the core business. I believe that if I was in a business owner shoes I would be thinking the same thing since there are some aspects of my business where someone else expertise is needed in order to take advantage of higher return on investment opportunities. And finally the limited advertising budget a business owner may have in these difficult economic times that our country faces. A SEM freelancer will take up any PPC budget or job but a large or a medium SEM agency would not even consider or even think of managing a small business PPC campaign unless is worthily to them. Well where do all these small business do if now large or medium search engine marketing agency wants to take them as a client? Well there always a solution for anyone out there and the simple answer is to hire a SEM freelancer to handle all of the online marketing needs.

We at TripleROI are proud of having helped plenty of small business get the results they wanted and get them going on right path to success through our dedicated team of SEM freelancers who work enthusiastically with our clients to achieve success. Our mission has always been to create possibilities for any company or small business that may not have a large advertising budget but still likes to have a presence online. Hiring a SEM freelancer to lever all of your online marketing needs is the best investment you can make for your business.

If you have any question or like our assistance please contact us for a consultation