Often times we forget how the giant of search Google these days is the most established search engine on the Internet world has celebrated 10 years of life. Back in 1998 when it was founded by two students Page and Brin nobody could imagine how many and what successes would have known their daring project.
Since then, expansion has been quite constant and enabled the company to Mountain View to spread out the business to new horizons online marketing, as the recent release of the browser Chrome, regardless of the attempts of acquisition by Microsoft.
Several efforts have been made to analyze and interpret the reasons for this success, but did not find a more credible than the others. Most likely, quality and efficiency of the algorithm research aside, one of the reasons I think may be sought in the extreme simplicity of use married to a model research-nonsense and devoid of frills which did not leave room for advertising deals and invasive. Even in the chart, as happens in other popular search engines.
In parallel, B2B(Business to Business )companies have steadily expressed more confidence in the giant, realizing what was important to be visible through a tool such effectiveness. And today, no coincidence, the big G supervises the Web for 40% of advertising revenue and 70% of research, despite the fears associated with managing and storing an incredible amount of information including personal users rely on services available.
Online Marketing strategies are showing positive effects of the wave of innovative solutions for next generation, think for a business increasingly digital and interactive, capable of ensuring a greater return on investment through search engine marketing.
As well as change management strategies or business processes far the value chain and distribution of any product or service, like changing and evolving techniques of marketing, today less and less traditional and more “unusual”. The promotional activities of the agencies of communication and of those investors can not ignore evolutionary dynamics in place, witnessed a radical rebellion in an increasingly global and competitive, to impose itself on its competitor becomes essential to achieve its target final so creative and direct, focused and personalized.
It is no accident that now for some years has been successfully inaugurated the season of online marketing, now increasingly “pushed” towards the border of interactivity and mobility, with the aim of producing an increasingly consolidated competitive advantage.
To identify these fresh trends are Japan and the United States, already leading the ways in the choice of innovative solutions such as interactive advertising via Mobile (with a simple cell phone interconnectivity with interactive ads and billboards can download audio messages, commercials and trailers). Conversely, the figures speak for themselves: according to Forrester Research, PricewaterhouseCoopers already within the next five years the volumes of interactive marketing in the United States to treble, generating a turnover of over 61 billion dollars (+ 27%). The mobile marketing is becoming a market by large numbers, with a turnover estimated at 2.8 billion by 2012. Also, social media sector, which will eventually generate 10 billion turnovers with growth prospects tight rhythms.
U.S., can not ignore the ongoing transformation, partly because the testing on the promotional communication does not automatically have to create company-specific business unit, consisting of experts and consultants specializing in the development of innovative marketing solutions. Certainly, such a strategy is very beneficial for medium and large sizes, but is not essential for small companies, which can make good solutions with end-to-end more simple and sustainable.
What are the benefits of new strategies for promoting Search Engine Marketing (SEM)? First, even for those companies that do not have specific skills in marketing – traditional or innovative – today is always easier to find solutions suitable to your needs – adequate economic and immediate use – to assist in marketing executives. This means not having to pay a third and outside suppliers, optimizing time and costs. To think just take a look at Microsoft, Yahoo or better yet Google, with its products for marketing online, the AdSense program and solutions as Gadget Ads for the implementation of adverts multimedia interactive and customizable. Without a doubt, the new course is perfectly summed up by the commercial company’s Mountain View: free tools for monitoring web-based simple and effective, manageable by companies and integrated with video, movies, multimedia and so forth.
Furthermore important integrated solutions for Web analytics to support online marketing to triple ROI’s performance of its website, measuring the level of participation of visitors and expand promotional campaigns in line with the expectations of its target.
When a user arrives at a page of the website after you clicking on a pay per click ad, it is essential that they find the information immediately, the service or product they want. I find that content on the page must push it to encourage a purchase, request information, fill out a form to request quotation. This landing page has to shows or better yet needs to attract the users eye for better results. A good landing page should have content that is as close as possible to that searched the search engines. The main features that this type of landing page should have are:
Compatibility with all platforms and browsers especially IE and Firefox
Have a simple Html structure that will not make the page load slow
Bullet text containing the words used in the advertisement and keywords
Presence of a single request for action to enforce the visitor (fill in a form, buy, whitepaper, demos etc. )
No link to the page if not one that leads directly to the (eg buys a product)
Presence of a special offer with a maturity of the type: “discount promotion, coupons, deals..”
The main purpose of the landing page is to get a conversion from visitor to convert a user. Therefore very important to create content on the page persuasive that improve ROI (Return on investment) or the return of advertising.
In conclusion
Without landing page campaigns pay per click can point to a page of arrival pre existing site getting a result in relation to how it is structured. By creating a landing page specifically designed for the campaign will get results that go far beyond the concept of “lead users to the site.
The indexing of Flash file is no longer a problem thanks to the new algorithm developed by Google that lets you scan and recognize text contained in this file SWF (Shockwave Flash), including menus, banners and buttons, thus greatly improving the visibility of sites achieved with this technology.
The web designers have always faced great difficulties when it was indexing a site developed in Flash technology: as the Spider Google did not recognize the text in the file extension. Swf, it was necessary to further passage that included the creation of a page. html to make the text used by search engines (a practice which has gradually been penalized by search engines as “hidden text” as often happened that the “beautiful and clean “Flash is built in a load of text spam, not visible to users).
Well now you know the importance of index and place a site in search engines: the visibility on the web is key for all those who really want to reach the largest number of users and increase the number of contacts or prospects.
Despite the significant developments in recent times been in the field of web design, graphics solutions with increasingly innovative, remember that the engines are still totally based on text: users insert it into the search box of Google or other engines a word or a combination of keywords, not specific images or icons, so the indexing of a site depends on the ability to make the site optimized for spiders, including through the appropriate use of title, meta tags and formatting text.
The Google algorithm was developed in direct collaboration with Abode, whose library Searchable SWF has continued to make improvements so that the “crawlers” were able to crawl all sorts of SWF files, indexing “almost” all textual content visible by the user, including the possibility of recognizing the “gadgets” Flash and URLs in the file, for direct links to pages within the site. The reason the “almost” is that if the Flash file contains images or videos which contain text, it will not be crawled or indexed.
From today there will be a short greater convergence between web designers and SEO specialists: they can optimize the entire text files in Flash, you will create sites highly innovative and simultaneously have the characteristics necessary to “draw the attention “Not only for users but also search engines. It will therefore sites to “Flash-friendly” but at the same time, the webmaster should be aware that not to index a particular content will replace text with images, so that the crawlers can not recognize, taking also mind the increased risk of penalty by dubbing.
https://tripleroi.com/wp-content/uploads/2019/02/logo.png00donhttps://tripleroi.com/wp-content/uploads/2019/02/logo.pngdon2008-10-04 04:08:002008-10-04 04:08:00Google has Improved Website Flash indexing
The consultation of the growing amount of text, data and information on the web is increasingly difficult and expensive, that’s why it’s a useful tool that helps users and professionals in the selection of relevant information. The creation of a conceptual SEO content writing, a brief but complete overview, can effectively synthesize the information content in a text, allowing the immediate consultation: here are some practical suggestions to draft one.
A conceptual SEO content writing is the summary of the contents of a document, a summary abridged but who is able to provide all pertinent information in the present. A description short, while comprehensive, brief and concise that helps the reader to determine whether the document is important for him and therefore deserves to be read. According to a more frank and bold conceptual SEO content writing serves a good explicitly to “convince” the reader to continue reading, which is of great importance in the case of Article Marketing (promotional items designed for use and consumption of a specific target business reference).
Very often happens that the relief is the only part that is read in an article: How to write a conceptual SEO content writing that therefore able to “sell” the better story? what should be delivered? There are no rules fixed and unchanging, but is very useful to follow a series of measures and recommendations that guide and help in drafting this particular type of text.
First it must be said that an conceptual SEO content writing must give maximum information with minimum of words, it must be clear, concise, objective, accurate and faithful to the content of the article, in a word: effective. As the title (and perhaps even most of) the conceptual SEO content writing is one of the elements of a document providing more information for the user, you may need to use terminology simple and effective.
Second should be a text in itself, have significance in itself: the conceptual SEO content writing contains the description but both should be an autonomous text. It is necessary to focus attention on the problem or question analyzed in, on the objectives and assumptions for the document on the methodologies used by the author in the collection and interpretation of data, sources used, results and conclusions. This is indeed a very challenging job of drafting, despite its short length it requires good summary clear, broad knowledge of the issues addressed in the document.
In optical SEO is also possible to structure the conceptual SEO content writing including special link, which being read by the spider to a level above (in a page already known), bringing value to the same page, then fast indexing, in this way is improved its ranking in search engines and hence its visibility.
Among the elements that characterize the architecture of a conceptual SEO content writing, but the length has an appreciable importance. You must pay attention to the length of a conceptual SEO content writing: if too short may not meet its function, if too long could be rejected or trimmed. It is therefore appropriate to directly implement appropriate size, average between 50 and 100 words (many aggregators of items to the Web require even more conceptual SEO content writing synthetic putting as the limit of 255 characters). The length of the conceptual SEO content writing still should vary depending on the size and the same amount of ideas expressed in it.
Finally the author a note: Although there are specific figures editorial specialized in drafting conceptual SEO content writing, you can consider the document itmself as the person best suited to its implementation. He possesses the authority and competence necessary to synthesize the best concepts expressed by him in his article, provided that it is a fair and that it avoids personal comments and reviews (part of an article but superfluous in an conceptual SEO content writing).
Acquiring strategic techniques in order to better promote their goods and services; understand the logic of pay per click marketing and to learn from all those means not only the implementation of a good business but also to achieve important social goals.Pay per click marketing experts learn news techniques of promotion everyday, communication, marketing and sales of products and services, to guide aspiring entrepreneurs through this important journey, in social line of work and a proper approach to the whole world of the company. From direct marketing to pay per click marketing building a network of contacts, through sales activities and elements that make up the Customer Care, with particular attention to the needs and problems of the disadvantaged.
Source: E-marketer
https://tripleroi.com/wp-content/uploads/2019/02/logo.png00donhttps://tripleroi.com/wp-content/uploads/2019/02/logo.pngdon2008-09-26 03:04:002008-09-26 03:04:00Pay per click marketing
Based on this emarketers report we can clearly see where B2B is heading in the next three years as far as spending goes on advertising budget.
Key questions the “B2B Marketing Online” report answers:
Where are marketers spending their money?
What media influences decision-makers most?
What are employees really doing online at work?
And many others
What I like about these stats is that most of the B2b companies currently are scaling back on PPC spending as economy has greatly impacted many companies marketing plans and budgets in order to meet their other business demands. As far as I am concerned B2B companies will be more likely to spend on pay per click advertising despite the fact of this economy downturn given that for most of them online marketing is the only way to generate leads. For example softwre companies are the number ones on the list along with other hi-tech ones. I think there is definalty potential for B2B companies to profit from PPC.
Site indexing is an integrated service which is ideal for managing visibility in search engines portals large software platforms run by dynamic, as optimizes communication aspects and technological aspects of the portal, in relation to the indexing algorithms of search engines.
The price of the service is in relation to the magnitude of the project that will determine the number of resources involved. Therefore, require contact with the leaders commercial Promotion Online.
To overcome these limitations Promotion Online the site has to be designed with the Integrated Indexing service. The main distinguishing feature of this service is the involvement of a highly qualified staff that can interact with those responsible for communication and IT customers. Our team has the skills to manage market analysis reference portal (web marketing), positioning and indexing Search Engine Optimization, the limits are exceeded technology.
Our aim is to meet a particular goal you set at the beginning of the PPC program which is prior to the pay per click campaign launch. The goal setting will provide us with a greater understanding of what your business should be focusing on in order to achieve the desired results through online marketing action plan.
We make it my priority to keep up-to-date with new developments in the pay per click industry so that we can benefit from producing cutting-edge strategies for maximum optimization.
From basic PPC service to full PPC services your company image is important and needs to be recognized in order to give people a very different impression depending on your online representation. There are several companies out there today who have taken a lot of time in generating their pay per click very successfully. PPC can get very expensive but there are ways that you can not afford it and allocate the money to what works only . with this in mind you need to take time to consider the factors in how you want to be perceived. We can discuss this with you and also how to extend this to its widest reach. you can use very simple and proven branding techniques to get your company name remembered and recognized.
Below are outlined the PPC process steps:
Step 1 – Keyword Research & Development Our team will choose creative keywords and key phrases that are appropriate to your product or service.
Step 2 – PPC Ad Copy Development Our team will develop and write creative and eye-catching ad copy and decide which out of all will be executed for better optimization.
Step 3 – PPC Campaign Bid Management Our team will closely monitor and manage your campaign spending and assure the right amond of funds is allocated wherever its need and bringing in the revenue.
Step 4 – PPC Campaign Tracking Our team will track your PPC campaign performance by utilizing third party tools in order to evaluate each keyword and ad group to the smallest details.
Step 5 – PPC Campaign Reporting
Our team will provide you with detailed monthly reports broken down to the keyword level and also provide suggestions and recommendations for future management.
For more information please email us with your question at :seosfreelancer@gmail.com
As pay per click marketing becomes more competitive by the day, it is necessary to have a set of PPC bid management tactics in order to outbid the competitor’s bid rivalry. One of the common bid strategies I use is to bid on competitor’s names so whenever a user searches for your competitor your PPC ads show up on googe or yahoo whatever search engine you are running your PPC campaigns. The idea behind these PPC bid management tactics is to somehow increase you brand awerness because everyone know about large corporation but are unaware of smaller organizations who may offer the same services or products at a lower price and sometimes even a better quality. So find who all you PPC competitors are for certain products or services and its up to you who would you like to bid on. So how do you find who your rivalry is ? Try searching for a service keyword on Google and look at the ads that show up for those specific keywords, that is how you know who the other players are.
Another one of my PPC bid management tactics is to keep you daily budget higher than what would you normally have it set everyday. This is done to receive higher impression because Google will see that your daily budget is high and it will spread out your money throughout the day so even if you don’t spend it all (which you wont) it will give you the opportunity to set lower bids during the peak time of the day because the competition will usually and in most cases bid very aggressively in that time period. Bid wisely and tactfully on your core business terms as those tend to be the ones that waste most of your budget during the day. I would recommend this PPC bid management tactic to be implemented only for keywords that your business is all about not for non-relevant terms that do not bring in any revenue. Choose 5 – 10 terms that you would like to optimize and then play around with the bids until you find that right daily balance and save your hard earned money.
Is OpenCart the right choice compared to other shopping...September 30, 2013 - 8:32 pm
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Google Birthday
/in Online Marketing/by donOften times we forget how the giant of search Google these days is the most established search engine on the Internet world has celebrated 10 years of life. Back in 1998 when it was founded by two students Page and Brin nobody could imagine how many and what successes would have known their daring project.
Since then, expansion has been quite constant and enabled the company to Mountain View to spread out the business to new horizons online marketing, as the recent release of the browser Chrome, regardless of the attempts of acquisition by Microsoft.
Several efforts have been made to analyze and interpret the reasons for this success, but did not find a more credible than the others. Most likely, quality and efficiency of the algorithm research aside, one of the reasons I think may be sought in the extreme simplicity of use married to a model research-nonsense and devoid of frills which did not leave room for advertising deals and invasive. Even in the chart, as happens in other popular search engines.
In parallel, B2B(Business to Business )companies have steadily expressed more confidence in the giant, realizing what was important to be visible through a tool such effectiveness. And today, no coincidence, the big G supervises the Web for 40% of advertising revenue and 70% of research, despite the fears associated with managing and storing an incredible amount of information including personal users rely on services available.
Online Marketing Strategies
/in Online Marketing/by donOnline Marketing strategies are showing positive effects of the wave of innovative solutions for next generation, think for a business increasingly digital and interactive, capable of ensuring a greater return on investment through search engine marketing.
As well as change management strategies or business processes far the value chain and distribution of any product or service, like changing and evolving techniques of marketing, today less and less traditional and more “unusual”. The promotional activities of the agencies of communication and of those investors can not ignore evolutionary dynamics in place, witnessed a radical rebellion in an increasingly global and competitive, to impose itself on its competitor becomes essential to achieve its target final so creative and direct, focused and personalized.
It is no accident that now for some years has been successfully inaugurated the season of online marketing, now increasingly “pushed” towards the border of interactivity and mobility, with the aim of producing an increasingly consolidated competitive advantage.
To identify these fresh trends are Japan and the United States, already leading the ways in the choice of innovative solutions such as interactive advertising via Mobile (with a simple cell phone interconnectivity with interactive ads and billboards can download audio messages, commercials and trailers). Conversely, the figures speak for themselves: according to Forrester Research, PricewaterhouseCoopers already within the next five years the volumes of interactive marketing in the United States to treble, generating a turnover of over 61 billion dollars (+ 27%). The mobile marketing is becoming a market by large numbers, with a turnover estimated at 2.8 billion by 2012. Also, social media sector, which will eventually generate 10 billion turnovers with growth prospects tight rhythms.
U.S., can not ignore the ongoing transformation, partly because the testing on the promotional
communication does not automatically have to create company-specific business unit, consisting of experts and consultants specializing in the development of innovative marketing solutions. Certainly, such a strategy is very beneficial for medium and large sizes, but is not essential for small companies, which can make good solutions with end-to-end more simple and sustainable.
What are the benefits of new strategies for promoting Search Engine Marketing (SEM)? First, even for those companies that do not have specific skills in marketing – traditional or innovative – today is always easier to find solutions suitable to your needs – adequate economic and immediate use – to assist in marketing executives. This means not having to pay a third and outside suppliers, optimizing time and costs. To think just take a look at Microsoft, Yahoo or better yet Google, with its products for marketing online, the AdSense program and solutions as Gadget Ads for the implementation of adverts multimedia interactive and customizable. Without a doubt, the new course is perfectly summed up by the commercial company’s Mountain View: free tools for monitoring web-based simple and effective, manageable by companies and integrated with video, movies, multimedia and so forth.
Furthermore important integrated solutions for Web analytics to support online marketing to triple ROI’s performance of its website, measuring the level of participation of visitors and expand promotional campaigns in line with the expectations of its target.
Landing Page Optimization Tips
/in Landing Page Optimization/by donWhen a user arrives at a page of the website after you clicking on a pay per click ad, it is essential that they find the information immediately, the service or product they want. I find that content on the page must push it to encourage a purchase, request information, fill out a form to request quotation. This landing page has to shows or better yet needs to attract the users eye for better results. A good landing page should have content that is as close as possible to that searched the search engines. The main features that this type of landing page should have are:
The main purpose of the landing page is to get a conversion from visitor to convert a user. Therefore very important to create content on the page persuasive that improve ROI (Return on investment) or the return of advertising.
In conclusion
Without landing page campaigns pay per click can point to a page of arrival pre existing site getting a result in relation to how it is structured. By creating a landing page specifically designed for the campaign will get results that go far beyond the concept of “lead users to the site.
Google has Improved Website Flash indexing
/in Search Engine Optimization/by donThe indexing of Flash file is no longer a problem thanks to the new algorithm developed by Google that lets you scan and recognize text contained in this file SWF (Shockwave Flash), including menus, banners and buttons, thus greatly improving the visibility of sites achieved with this technology.
The web designers have always faced great difficulties when it was indexing a site developed in Flash technology: as the Spider Google did not recognize the text in the file extension. Swf, it was necessary to further passage that included the creation of a page. html to make the text used by search engines (a practice which has gradually been penalized by search engines as “hidden text” as often happened that the “beautiful and clean “Flash is built in a load of text spam, not visible to users).
Well now you know the importance of index and place a site in search engines: the visibility on the web is key for all those who really want to reach the largest number of users and increase the number of contacts or prospects.
Despite the significant developments in recent times been in the field of web design, graphics solutions with increasingly innovative, remember that the engines are still totally based on text: users insert it into the search box of Google or other engines a word or a combination of keywords, not specific images or icons, so the indexing of a site depends on the ability to make the site optimized for spiders, including through the appropriate use of title, meta tags and formatting text.
The Google algorithm was developed in direct collaboration with Abode, whose library Searchable SWF has continued to make improvements so that the “crawlers” were able to crawl all sorts of SWF files, indexing “almost” all textual content visible by the user, including the possibility of recognizing the “gadgets” Flash and URLs in the file, for direct links to pages within the site. The reason the “almost” is that if the Flash file contains images or videos which contain text, it will not be crawled or indexed.
From today there will be a short greater convergence between web designers and SEO specialists: they can optimize the entire text files in Flash, you will create sites highly innovative and simultaneously have the characteristics necessary to “draw the attention “Not only for users but also search engines. It will therefore sites to “Flash-friendly” but at the same time, the webmaster should be aware that not to index a particular content will replace text with images, so that the crawlers can not recognize, taking also mind the increased risk of penalty by dubbing.
SEO Content writing tips
/in Search Engine Optimization/by donThe consultation of the growing amount of text, data and information on the web is increasingly difficult and expensive, that’s why it’s a useful tool that helps users and professionals in the selection of relevant information. The creation of a conceptual SEO content writing, a brief but complete overview, can effectively synthesize the information content in a text, allowing the immediate consultation: here are some practical suggestions to draft one.
A conceptual SEO content writing is the summary of the contents of a document, a summary abridged but who is able to provide all pertinent information in the present. A description short, while comprehensive, brief and concise that helps the reader to determine whether the document is important for him and therefore deserves to be read. According to a more frank and bold conceptual SEO content writing serves a good explicitly to “convince” the reader to continue reading, which is of great importance in the case of Article Marketing (promotional items designed for use and consumption of a specific target business reference).
Very often happens that the relief is the only part that is read in an article: How to write a conceptual SEO content writing that therefore able to “sell” the better story? what should be delivered? There are no rules fixed and unchanging, but is very useful to follow a series of measures and recommendations that guide and help in drafting this particular type of text.
First it must be said that an conceptual SEO content writing must give maximum information with minimum of words, it must be clear, concise, objective, accurate and faithful to the content of the article, in a word: effective. As the title (and perhaps even most of) the conceptual SEO content writing is one of the elements of a document providing more information for the user, you may need to use terminology simple and effective.
Second should be a text in itself, have significance in itself: the conceptual SEO content writing contains the description but both should be an autonomous text. It is necessary to focus attention on the problem or question analyzed in, on the objectives and assumptions for the document on the methodologies used by the author in the collection and interpretation of data, sources used, results and conclusions. This is indeed a very challenging job of drafting, despite its short length it requires good summary clear, broad knowledge of the issues addressed in the document.
In optical SEO is also possible to structure the conceptual SEO content writing including special link, which being read by the spider to a level above (in a page already known), bringing value to the same page, then fast indexing, in this way is improved its ranking in search engines and hence its visibility.
Among the elements that characterize the architecture of a conceptual SEO content writing, but the length has an appreciable importance. You must pay attention to the length of a conceptual SEO content writing: if too short may not meet its function, if too long could be rejected or trimmed. It is therefore appropriate to directly implement appropriate size, average between 50 and 100 words (many aggregators of items to the Web require even more conceptual SEO content writing synthetic putting as the limit of 255 characters). The length of the conceptual SEO content writing still should vary depending on the size and the same amount of ideas expressed in it.
Finally the author a note: Although there are specific figures editorial specialized in drafting conceptual SEO content writing, you can consider the document itmself as the person best suited to its implementation. He possesses the authority and competence necessary to synthesize the best concepts expressed by him in his article, provided that it is a fair and that it avoids personal comments and reviews (part of an article but superfluous in an conceptual SEO content writing).
Pay per click marketing
/in pay per click marketing/by donAcquiring strategic techniques in order to better promote their goods and services; understand the logic of pay per click marketing and to learn from all those means not only the implementation of a good business but also to achieve important social goals.
Source: E-marketer
B2B PPC Advertising
/in pay per click marketing/by donBased on this emarketers report we can clearly see where B2B is heading in the next three years as far as spending goes on advertising budget.
Key questions the “B2B Marketing Online” report answers:
What I like about these stats is that most of the B2b companies currently are scaling back on PPC spending as economy has greatly impacted many companies marketing plans and budgets in order to meet their other business demands. As far as I am concerned B2B companies will be more likely to spend on pay per click advertising despite the fact of this economy downturn given that for most of them online marketing is the only way to generate leads. For example softwre companies are the number ones on the list along with other hi-tech ones. I think there is definalty potential for B2B companies to profit from PPC.
Site Indexing
/in Search Engine Optimization/by donSite indexing is an integrated service which is ideal for managing visibility in search engines portals large software platforms run by dynamic, as optimizes communication aspects and technological aspects of the portal, in relation to the indexing algorithms of search engines.
The price of the service is in relation to the magnitude of the project that will determine the number of resources involved. Therefore, require contact with the leaders commercial Promotion Online.
To overcome these limitations Promotion Online the site has to be designed with the Integrated Indexing service. The main distinguishing feature of this service is the involvement of a highly qualified staff that can interact with those responsible for communication and IT customers.
Our team has the skills to manage market analysis reference portal (web marketing), positioning and indexing Search Engine Optimization, the limits are exceeded technology.
PPC Management
/in pay per click marketing/by donOur aim is to meet a particular goal you set at the beginning of the PPC program which is prior to the pay per click campaign launch. The goal setting will provide us with a greater understanding of what your business should be focusing on in order to achieve the desired results through online marketing action plan.
We make it my priority to keep up-to-date with new developments in the pay per click industry so that we can benefit from producing cutting-edge strategies for maximum optimization.
From basic PPC service to full PPC services your company image is important and needs to be recognized in order to give people a very different impression depending on your online representation. There are several companies out there today who have taken a lot of time in generating their pay per click very successfully. PPC can get very expensive but there are ways that you can not afford it and allocate the money to what works only . with this in mind you need to take time to consider the factors in how you want to be perceived. We can discuss this with you and also how to extend this to its widest reach. you can use very simple and proven branding techniques to get your company name remembered and recognized.
Below are outlined the PPC process steps:
Step 1 – Keyword Research & Development
Our team will choose creative keywords and key phrases that are appropriate to your product or service.
Step 2 – PPC Ad Copy Development
Our team will develop and write creative and eye-catching ad copy and decide which out of all will be executed for better optimization.
Step 3 – PPC Campaign Bid Management
Our team will closely monitor and manage your campaign spending and assure the right amond of funds is allocated wherever its need and bringing in the revenue.
Step 4 – PPC Campaign Tracking
Our team will track your PPC campaign performance by utilizing third party tools in order to evaluate each keyword and ad group to the smallest details.
Step 5 – PPC Campaign Reporting
Our team will provide you with detailed monthly reports broken down to the keyword level and also provide suggestions and recommendations for future management.
For more information please email us with your question at : seosfreelancer@gmail.com
PPC Bid Management Tactics
/in pay per click marketing/by donAs pay per click marketing becomes more competitive by the day, it is necessary to have a set of PPC bid management tactics in order to outbid the competitor’s bid rivalry. One of the common bid strategies I use is to bid on competitor’s names so whenever a user searches for your competitor your PPC ads show up on googe or yahoo whatever search engine you are running your PPC campaigns. The idea behind these PPC bid management tactics is to somehow increase you brand awerness because everyone know about large corporation but are unaware of smaller organizations who may offer the same services or products at a lower price and sometimes even a better quality. So find who all you PPC competitors are for certain products or services and its up to you who would you like to bid on. So how do you find who your rivalry is ? Try searching for a service keyword on Google and look at the ads that show up for those specific keywords, that is how you know who the other players are.
Another one of my PPC bid management tactics is to keep you daily budget higher than what would you normally have it set everyday. This is done to receive higher impression because Google will see that your daily budget is high and it will spread out your money throughout the day so even if you don’t spend it all (which you wont) it will give you the opportunity to set lower bids during the peak time of the day because the competition will usually and in most cases bid very aggressively in that time period. Bid wisely and tactfully on your core business terms as those tend to be the ones that waste most of your budget during the day. I would recommend this PPC bid management tactic to be implemented only for keywords that your business is all about not for non-relevant terms that do not bring in any revenue. Choose 5 – 10 terms that you would like to optimize and then play around with the bids until you find that right daily balance and save your hard earned money.
For more PPC consulting strategies please email me at: seosfreelancer@gmail.com