With this post I intend to respond to those companies who have a Corporate Blog who wonder how the system works behind the ranking of stories submitted to digg, analyze algorithms for sorting and spam detection, in relation to the life cycle of a “submission”. In the near post will try to provide practical advice to anyone who intends to exploit this marketing site for the promotion of its content and corporate blog optimization.
First, a brief introduction: digg is a system of voting news (ok, maybe you should say voting item), where the community can offer stories, videos and podcasts and vote on the material submitted by others. The URL of the most popular stories are included on the home page, and there remain for some time receiving much attention the huge user base and site visitors – including spiders.
We will then examine the community and the whole social aspect of the site to better optimize the corporate blog, now it is time to focus on algorithms digg.
After the submission
When someone sends a story, this will end in “upcoming” section of choice: it contains all the latest stories sent, ordered by date. See “upcoming” category contains more higher in a special mini-list of stories “hot” (or those halfway between the stories “upcoming” and “popular”) of all sub-sections. The first hours of life of a story are also those who decide the fate: if you do not receive sufficient attention as long as that remains the front page of the “upcoming”, will have other opportunities to become popular. Conversely, with the achievement of a minimum number of digg, the story earns a place in the “hot”, which is the antechamber of the home page.
Not all votes are equal
But beware: the “diggs” have not received all the same. Like other social sites, the votes of the members have just entered a lower value, while there is a maximum weight of transmissible from your vote that even the most active users can overcome.
A user arrives to give full weight to votes after a short period of time from registration, but not before having expressed a certain activity on the site.
A equal length of two users, is given more weight than the vote that sent the largest number of stories promoted on front page (also in relation to the total number of stories asked: this information is visible in every profile), and those who have contributed more to promote in front page stories of others. Receiving votes in the initial stage by some very influential people helps a lot.
I do not know yet if this calculation takes into account also the sections where you voting has promoted the largest number of stories in relation to the section of membership of history that is by voting (ergo, it is not clear whether there are “power accounts” with different weights according to the categories or if their influence is calculated globally, but personally favor the first hypothesis).
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Social Media Network
/in Social Media/by donIf it comes to social network MySpace is the most popular with Facebook.
But MySpace has a use other than Facebook, a fact well known to people is very used MySpace to promote and be seen to be more clear is widely used by the band or actors who have the ability to upload their own songs. Many famous people are registered to MySpace and myriad band tries to look through it.
Once enrolled, you can customize your page using the generator or downloading Layout layout available on the web searching. You can upload as well as photos, music video. The customization does not have many limitations can upload videos from youtube, use player made available on the website or even outside.
As is clear MySpace has possibility of use different from rivals in the field of social network and certainly if you want to promote your group or occur is much more appropriate for others as Facebook, MySpace is not a case is the first social network in the United States .
How to make your website more indexable
/in Search Engine Optimization/by donIn this article we will see few quick tips that can make a big difference on you website accessibility by search engines.
1. Background color of the body
body (background-color: # fff)
Always put a background color of the page to make sure that the page is readable even to those who have different color settings are not standard.
2. Link recognizable
a: link (
background: # fff;
color: # f00;
text-decoration: underline;
)
a: visited (
background: # fff;
color: # f77;
text-decoration: underline;
)
a: hover, a: active, to: focus (
background: # f00;
color: # fff;
text-decoration: none;
)
And ‘well that all links are “noted” you should highlight and distinguish the color of good links already visited by those not yet visited.
3. Font generic
It ‘always good use of our site, font, or writing, already installed on your PC, to give you an idea, the classic Times New Roman.
4. Texts with variable size
Do not ever give the texts in a pixel because it has high resolution must, for example, zoom, it is better to use the percentages!
5. CSS for printing
To print the contents are interested then good to see a readable font and remove the parts so as menu!
Gmail for new mobile phones
/in Google/by donThe Gmail for mobile 2.0 provides superior performance and features to receive push email on mobile phones
You are happy owners of a Gmail account? So now it is even easier and faster access from mobile phones to e-mail inbox. If you have not yet e-mail to the Google service, this could be an opportunity for dotarvi a reliable system of push email on mobile (including Java, not just smartphones).
And it’s free, because you only responsible to pay the data traffic generated on the cell line. The credit goes entirely to the new 2.0 version of Gmail for mobile clients, or small Java software that offers all the features of e-mail. In mobility: the application being installed on your mobile phone, is with your profile and is ready for use.
“We have renovated the architecture of the client to improve the functioning of the process in the background, in addition to refining the elements of the code that created bottlenecks and slowdowns,” says Derek Phillips, software engineer involved in the project Google Mobile.
And this explanation, appeared on the official blog search engine for this type of application is sufficiently clear about the new features of Gmail 2.0. In detail, was a work of profound improvement in the operation of the program, particularly for those with multiple accounts and configured for those who want to move without too many problems by mail to Google Apps.
And then a new collection of direct links and features has been dedicated to those who use Gmail 2.0 on a smartphone with a Qwerty keyboard. Plus, now the software can also operate in the background without too much resources. Even in off-line: Allows you to prepare messages, which will be sent automatically as soon as you reconnect to the network data.
Everything held together by revised menu and a custom, now with the support 35 different languages and the BlackBerry. To download Gmail for mobile 2.0 just go with your mobile browser at m.google.com / mail and download the application. There is also a video that explains in English the new features is available by
Google Reporting Separate Metrics For Search Partners
/in Google/by donFinally Google is offering adword advertisers the option to separate the search partner report data from Google content network. This is a very helpful way to separate the traffic data since up until now its has been very hard to see where conversions were coming from as data was blended in with Google search and partners altogether.
As you can see from the screengrab below it is really neat and helpful to see the results separate which makes if very easy to analyze.
Below are some of the google search partners :
Below are some of the google content network partners :
There are many sources that Google gets its traffic from but not many people may be fully aware of this information. However, this is a great visualization for separation of metrics.
Ethical SEO freelancer
/in Search Engine Optimization/by donBut the privileges of a good SEO freelancer are also formed by gathering information from the web and the classification of all documents for the search engine optimization online, through various algorithms to determine the relevance of each document or website by Optimizing in the Search Engines.
To achieve a successful campaign for the Promotion Web sites online, SEO freelancer will involved in different activities and different players, for this reason the business of search engine rankings, takes a long time even after the first phase of optimization; Certainly we must constantly monitor the Search Engines, test results, and expand the campaign with the addition of new products. The Search Engine Optimization freelancer must possess the ability to observe various sites in perspective.
If you do not invest resources, time and not using the right people, SEO is almost certain that your site does not ever reach the expected results in the Search Engines. The activity of SEO freelancer is closely linked with the Marketing department and the sales. Please contact us to request a quote and learn how we can help.
SEO Consultant Benifits
/in Website Tips/by donThe online marketing is the best way to achieve concrete results in sales. In years past it was thought that contacting as many people its commercial offers to be the winning move to get more sales. Contacting thousands of potential buyers will get the results but a high percentage of “contact” was completely disinterested and sent to the costs of marketing were truly exorbitant. Today with the web things have changed. Who goes on a search engine and writes “Boston Hotel is at 90% a possible score of who comes out first among the results. Who uses a search engine is trying the product or service that covers the same time it is strongly willing to buy it, which is why the online marketing and the figure of the SEO consultant has acquired a vital role for most companies. SEO advice may be the definitive solution for everyone marketing launches an online sale. Seo advice is to optimize your website to make it more “search engine friendly” and that your content is most visible on search engines. The figure of the SEO consultant has become vital to the success of companies working online but many still believe that it is a marginal aspect of ecommerce and / or providing services online. My client, a company that provided services to old-style marketing, believed that online marketing serves a little, so I decided to give the SEO consulting service at prices reduced by limiting really, of course, my speech to small optimizations website. After three months the company was placed first on Google for about 80 keywords and records to the web site had increased by 400%. At that point he has cut costs that investing in traditional marketing methods of investing solely in a consulting firm seo and re-evaluating the role of SEO consultant.
If you feel that your company can derive economic benefits from an advisory seo serious contact me here, I will be happy to provide free analysis of your web site and the area where you work, success and the results I assure them a priori, up to now I and my staff have never failed a goal. You will always have a seo consultant to ask questions and receive suggestions and recommendations apply equally to reach the success we had hoped.
An SEO can be the solution to enforce your trademark or service online.
To date, my company has customers in major national newspapers, radio, hotels, ecommerce sites, but does not mention them because I think it needs to protect customers from competition, as security can quote my success at the World Championship SEO , A tenth place in world rankings and a first place among the participants SEO consultants.
Contact me for more info
Boston SEO Search Engine Optimization
/in Search Engine Optimization/by donMy companies offer SEO services to customers located in various places in Boston, Waltham, Brookline, Cambridge and many other places and all have at least a website on the first page of Google. Unfortunately in Boston we have not yet managed to establish contact with companies that need SEO services. Most likely this is also the fact that in optimization SEO this site I never tried to position themselves on the keyword SEO Boston, what I’m trying to do at this moment writing this text. If by chance you found my website doing a search on google looking for SEO Boston means that we are successful, then please contact me because I can do for your site:) Seriously, this is the site where less time commitment for optimization SEO, is my personal blog, place of experiments to test the various theories seo and write what I think. If you want more information on services and optimization seo web site, please contact me, I’ll show you some concrete results you can achieve the best optimizing a website.
As SEO freelancers we look forward to exporting the best thing you can expect from a SEO advice. Contacting us will receive free analysis of your website, a “snapshot” of your current ranking on search engines, and if you show true or not bother to take advice SEO. Trust us, we prefer to refuse a job rather than create false expectations in the client. Our satisfaction is to give the customer exactly what they expected. Our staff is highly SEO prepared and takes advantage of using software made by us. We prefer to create own SEO software tools for maximum control over our business. Specializing in positioning web sites of Hotel and Tourism sector in general.
Corporate Blog Optimization
/in BtoB Online Marketing/by donWith this post I intend to respond to those companies who have a Corporate Blog who wonder how the system works behind the ranking of stories submitted to digg, analyze algorithms for sorting and spam detection, in relation to the life cycle of a “submission”. In the near post will try to provide practical advice to anyone who intends to exploit this marketing site for the promotion of its content and corporate blog optimization.
First, a brief introduction: digg is a system of voting news (ok, maybe you should say voting item), where the community can offer stories, videos and podcasts and vote on the material submitted by others. The URL of the most popular stories are included on the home page, and there remain for some time receiving much attention the huge user base and site visitors – including spiders.
We will then examine the community and the whole social aspect of the site to better optimize the corporate blog, now it is time to focus on algorithms digg.
After the submission
When someone sends a story, this will end in “upcoming” section of choice: it contains all the latest stories sent, ordered by date. See “upcoming” category contains more higher in a special mini-list of stories “hot” (or those halfway between the stories “upcoming” and “popular”) of all sub-sections. The first hours of life of a story are also those who decide the fate: if you do not receive sufficient attention as long as that remains the front page of the “upcoming”, will have other opportunities to become popular. Conversely, with the achievement of a minimum number of digg, the story earns a place in the “hot”, which is the antechamber of the home page.
Not all votes are equal
But beware: the “diggs” have not received all the same. Like other social sites, the votes of the members have just entered a lower value, while there is a maximum weight of transmissible from your vote that even the most active users can overcome.
A user arrives to give full weight to votes after a short period of time from registration, but not before having expressed a certain activity on the site.
A equal length of two users, is given more weight than the vote that sent the largest number of stories promoted on front page (also in relation to the total number of stories asked: this information is visible in every profile), and those who have contributed more to promote in front page stories of others. Receiving votes in the initial stage by some very influential people helps a lot.
I do not know yet if this calculation takes into account also the sections where you voting has promoted the largest number of stories in relation to the section of membership of history that is by voting (ergo, it is not clear whether there are “power accounts” with different weights according to the categories or if their influence is calculated globally, but personally favor the first hypothesis).
Online Marketing has grown over year 2008
/in Online Marketing/by donThese forms of advertising have been
the hottest forms of online marketing in the past few years and as seen from the graph taken from (emarketer.com) it looks like search is dominating the online marketing industry. There is a 23.6% change from year 2007 despite the economy being horrible, companies seem to find ways to spend their money online and actually Triple their ROI(return on investment). If we were to break down spending of search into PPC(pay per click) would defiantly lead most of the portion since it is the only form of advertising that your average business undestands and is willing to invest. It is interesting to see how banner ad advertising has been decreasing year by year and search has taken almos majority of the banner ad market share in the online advertising world. I thought this data was very helpfull for business to see prior to consider investing in online marketing and take a look at these statistical changes over the years and make better and more informative decisions where to spend their money.
BtoB Online Marketing
/in BtoB Online Marketing/by donA great number of BtoB (business to business) companies are still skeptical to try online marketing (PPC, SEO) as it seems to be an unknown territory for most CMOs out there. However, Google tries to reflect on the well-known Google AdWords service, which offers tools and web advertising solutions for small and medium enterprises, and individuals. Most BtoB companies have tried to run ads for their website, and their reaction immediately is that the adwords management system of payments, account personnel and advertising campaigns is very efficient and easy to use.
What most BtoB companies need to know is that everything is handled automatically and, what is essential is that the solution adopted to attract the customer is really significant impact. Moreover, the whole thing is controlled directly from you. Certainly – be assured – if you have correctly stated keywords, you will increase visits to your portal: the internet user is clearly attracted by the precision with which the result is offered. And it is obvious that it is strategic to receive visits (and more) from its users in search of what your company offers! The positive features of the service are numerous and valid, but I think even those that convince me not. What? Well, understand what it costs the service is a magical art! As we know, the payment shall be made solely on click received by users and not only by viewing and this is true. But when you look at the costs charged to the account, some doubt remains. Google is charging into practice immediately the total cost of your ads and only at a later time, remove the click is actually received. If you purchased, for example, a package of 500 clicks, at package is as if all the 500 clicks. At a later time, however, you will see fortunately escalated all over and click that your ad has received. The fact in itself is not disastrous, but still the annoyance of having to pay in advance as most assumed, otherwise it incurs of campaign suspension. For a BtoB company is not a problem, but for a small trader is perhaps less obvious “anticipate” on credit. Only in a later time, in fact, the costs are deducted for excessive click: These steps can double confusion and make the score insecure.
In any case, the AdWords service is truly innovative and, also, correctly answered the promises set out in welcome. But we expect a change in policy on payments and balances, and above all more clearly.
In conclusion, the service is useful for BtoB companies and medium enterprises who have just entered the Internet market and want to be known, mainly because the public is absolutely focused and the process of achieving the goals long-term business is assured. As for the question on payments, speaking with the assistance Google seems that the problem tends towards a positive solution.