BtoB Online Marketing

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A great number of BtoB (business to business) companies are still skeptical to try online marketing (PPC, SEO) as it seems to be an unknown territory for most CMOs out there. However, Google tries to reflect on the well-known Google AdWords service, which offers tools and web advertising solutions for small and medium enterprises, and individuals. Most BtoB companies have tried to run ads for their website, and their reaction immediately is that the adwords management system of payments, account personnel and advertising campaigns is very efficient and easy to use.

What most BtoB companies need to know is that everything is handled automatically and, what is essential is that the solution adopted to attract the customer is really significant impact. Moreover, the whole thing is controlled directly from you. Certainly – be assured – if you have correctly stated keywords, you will increase visits to your portal: the internet user is clearly attracted by the precision with which the result is offered. And it is obvious that it is strategic to receive visits (and more) from its users in search of what your company offers! The positive features of the service are numerous and valid, but I think even those that convince me not. What? Well, understand what it costs the service is a magical art! As we know, the payment shall be made solely on click received by users and not only by viewing and this is true. But when you look at the costs charged to the account, some doubt remains. Google is charging into practice immediately the total cost of your ads and only at a later time, remove the click is actually received. If you purchased, for example, a package of 500 clicks, at package is as if all the 500 clicks. At a later time, however, you will see fortunately escalated all over and click that your ad has received. The fact in itself is not disastrous, but still the annoyance of having to pay in advance as most assumed, otherwise it incurs of campaign suspension. For a BtoB company is not a problem, but for a small trader is perhaps less obvious “anticipate” on credit. Only in a later time, in fact, the costs are deducted for excessive click: These steps can double confusion and make the score insecure.

In any case, the AdWords service is truly innovative and, also, correctly answered the promises set out in welcome. But we expect a change in policy on payments and balances, and above all more clearly.

In conclusion, the service is useful for BtoB companies and medium enterprises who have just entered the Internet market and want to be known, mainly because the public is absolutely focused and the process of achieving the goals long-term business is assured. As for the question on payments, speaking with the assistance Google seems that the problem tends towards a positive solution.

Google Birthday

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Google Birthday
Often times we forget how the giant of search Google these days is the most established search engine on the Internet world has celebrated 10 years of life. Back in 1998 when it was founded by two students Page and Brin nobody could imagine how many and what successes would have known their daring project.

Since then, expansion has been quite constant and enabled the company to Mountain View to spread out the business to new horizons online marketing, as the recent release of the browser Chrome, regardless of the attempts of acquisition by Microsoft.

Several efforts have been made to analyze and interpret the reasons for this success, but did not find a more credible than the others. Most likely, quality and efficiency of the algorithm research aside, one of the reasons I think may be sought in the extreme simplicity of use married to a model research-nonsense and devoid of frills which did not leave room for advertising deals and invasive. Even in the chart, as happens in other popular search engines.

In parallel, B2B(Business to Business )companies have steadily expressed more confidence in the giant, realizing what was important to be visible through a tool such effectiveness. And today, no coincidence, the big G supervises the Web for 40% of advertising revenue and 70% of research, despite the fears associated with managing and storing an incredible amount of information including personal users rely on services available.

Online Marketing Strategies

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Online Marketing strategies are showing positive effects of the wave of innovative solutions for next generation, think for a business increasingly digital and interactive, capable of ensuring a greater return on investment through search engine marketing.

As well as change management strategies or business processes far the value chain and distribution of any product or service, like changing and evolving techniques of marketing, today less and less traditional and more “unusual”. The promotional activities of the agencies of communication and of those investors can not ignore evolutionary dynamics in place, witnessed a radical rebellion in an increasingly global and competitive, to impose itself on its competitor becomes essential to achieve its target final so creative and direct, focused and personalized.

It is no accident that now for some years has been successfully inaugurated the season of online marketing, now increasingly “pushed” towards the border of interactivity and mobility, with the aim of producing an increasingly consolidated competitive advantage.

To identify these fresh trends are Japan and the United States, already leading the ways in the choice of innovative solutions such as interactive advertising via Mobile (with a simple cell phone interconnectivity with interactive ads and billboards can download audio messages, commercials and trailers). Conversely, the figures speak for themselves: according to Forrester Research, PricewaterhouseCoopers already within the next five years the volumes of interactive marketing in the United States to treble, generating a turnover of over 61 billion dollars (+ 27%). The mobile marketing is becoming a market by large numbers, with a turnover estimated at 2.8 billion by 2012. Also, social media sector, which will eventually generate 10 billion turnovers with growth prospects tight rhythms.

U.S., can not ignore the ongoing transformation, partly because the testing on the promotional Online Marketing Strategiescommunication does not automatically have to create company-specific business unit, consisting of experts and consultants specializing in the development of innovative marketing solutions. Certainly, such a strategy is very beneficial for medium and large sizes, but is not essential for small companies, which can make good solutions with end-to-end more simple and sustainable.

What are the benefits of new strategies for promoting Search Engine Marketing (SEM)? First, even for those companies that do not have specific skills in marketing – traditional or innovative – today is always easier to find solutions suitable to your needs – adequate economic and immediate use – to assist in marketing executives. This means not having to pay a third and outside suppliers, optimizing time and costs. To think just take a look at Microsoft, Yahoo or better yet Google, with its products for marketing online, the AdSense program and solutions as Gadget Ads for the implementation of adverts multimedia interactive and customizable. Without a doubt, the new course is perfectly summed up by the commercial company’s Mountain View: free tools for monitoring web-based simple and effective, manageable by companies and integrated with video, movies, multimedia and so forth.

Furthermore important integrated solutions for Web analytics to support online marketing to triple ROI’s performance of its website, measuring the level of participation of visitors and expand promotional campaigns in line with the expectations of its target.