B2B PPC Campaign Budget – Yahoo Vs Google

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Most B2B companies when are about to launch a PPC campaign tend to be confused or rather puzzled where to spend most or their budget Yahoo or Google. Let me explain the differences between these two search engines in terms of B2B spending. Yahoo is a very B2C consumer based search engine and most of the people using Yahoo are usually looking for products that can buy directly from the website. Yahoo is great for day to day product such e-commerce online stores or websites that sell affordable products to the average consumer. So in other words yahoo is not known to have high conversion rates when it comes to B2B companies. Google on the other hand is more focused on hi-tech industries and B2B services. It is more lead generation based search engine than Yahoo where consumers are more educated about the web searches than Yahoo moms&pops users. So if your company falls into the B2B category my suggestion would be to start thinking about dropping more funds onto Google Adwords than Yahoo search marketing. Speaking from experience I have seen conversion rates 80% higher in Google when it comes to B2B software companies. However, it may vary for some B2B companies as the products and services are not the same so do not go right ahead and start pouring all of your fund into Google. Do your research and see what your competitors are doing, whether they are in yahoo at all and if they are what type of keywords are they bidding on in one engine vs the other. Well this if all for now as you know you will have to contact me for more info.

Day-Parting PPC Strategy – B2B (SaaS)

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Day-parting is a crucial part of you PPC campaign as it controls your spending levels throughout the day and week. For most B2B companies it is a must to implement a day-parting strategy as it will help the daily budget get spread out evenly and get the most of the PPC campaign. So how do you go about finding the best day-parting ? Start by putting yourself in your clients or customers shoes and think about the times they might be searching for your product or service. One example would be for Software as Service (SaaS) companies whose major target markets are other small or large business. For maximum results I would go ahead and day-parting only five days a week (Mon-Fri) during office hours from 9AM-8PM. So you may ask why this? Well think about it if you were a business to business senior decision maker; what times of the day would you be searching for a Software as Service (SaaS)?

This is just a surface of day-parting and there is a lot more to it than what is just described above. Feel free to contact me for more info on this article.

Advertising on Google Adwords ROI

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Google Adwords is without doubt one of the most effective marketing instruments which in recent years has revolutionized the way we do online marketing and this has made Google the most important and rich search engine in the world.

What is the secret of Google Adwords? Why it works so well?

The reason is very simple: it is the meeting point par excellence of supply and demand of any product / service in the world. And ‘therefore can offer its product to those who, at the same time where it is seeking, it is actually interested! Payment of advertising is done for each contact procured (for each click the ad – CPC).

When advertising on Google Adwords is useless?

When websites are created without a clear objective of converting visitors (potential customers) into buyers , well there is no point of having that website in the first place. So, even optimizing the best advertising investment, obtain a large number visits with no real return (ROI).

What should we do to get a good return on my advertising investment?

Basically you have 2 clear objectives:

  1. Maximizing the investment in advertising adwords using the best techniques and strategies.
  2. Achieving a single site or landing page that they are able to attract visitors (procured via adwords) to take the action you want (purchase, subscription newsletter, survey.

Pay Per Click Offer Value

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It happens almost every day that I contacted by clients that identify Pay Per Click or Internet Marketing (and who is dealing) with the gain-line.

A friend of mine asked me to give him a hand for a PPC project and told me she was contacted by several “web marketers” whose proposals were not ever make money over the end in itself and I asked if it was the same for me. I am disgusted.

Here, precisely on this point I’d like to clear up by false interpretation of Pay Per Click once and for all.

The objective of Pay Per Click is Offer Value to your customers.

The money came as a natural consequence of value. NOT gain exists online and offline worthless!

Precisely that it is absolutely legitimate to seek to gain by using the internet and then look for tools and strategies to do so but before doing so you must ask a fundamental question:

Question right, I thing I have to offer? What is the value of my offer? What I have to DARE?

Wrong Question: How do I earn?

Why the first question is correct? It ‘simple … I answer with another question:

For what reason should someone pay if they do not receive in return something of equal value? You do?

The examples of successful online are examples of those who have been able to offer real value and certainly not speaking of famous chains!

So those who have nothing to offer can not expect to win. The first tool that you must obtain in order to do business online is a range of value something that represents real value for someone. The promises have little effect when customers realize that what you sell is worth much less than we have been persuaded to believe.

In concluding that the specific Pay Per Click is not just pure business, but goes far beyond. For example, the Pay Per Click tool used by associations, non-profit, humanitarian organizations, research organizations to do good and increase their awareness.