How do people purchase online ?

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Online users go through a decision-making process that guides them in their purchases. This process takes into account both internal and external influences of the consumer.

So if you are selling shoes online there are two simple steps they take to make a decision: 
1. They ask their friends by sending them a link
2. They just buy them based on impulse

However, it is important to note that online people cant touch the product so its harder to get influenced when you are not trying them on.

Strategic Website Marketing Plan

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A website marketing plan must accomplish several objectives
1. Specify the group of online customers to which your business intends to market its products.
2. Key attributes of this group should be determined.
3. State what marketing policies such as pricing and advertising the business will pursue.

Five-step Method to Define Major Market Segments for a Product

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  1. List all important needs that consumers may have for product
  2. Taste, price, nutrition, ease of use
  3. Pick out important needs that differentiate one group from another
  4. Needs that determine the major market segments
  5. Needs common to all or are not useful

5 Tips to Speed Up Your Website

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Studies show that people will abandon your website if it does not load in at least 4 seconds. Yes, now days online users are very impatient and will move one fairly quickly to another site.

Speed in my opinion is the second most important aspect after search engine optimization which gets people to your site. Lets say you have optimized you site very well and and you are getting quite a bit of traffic but once people get there and wait its of no use.

So here hare some useful tips to boost your website speed:

  1. Get a dedicated server with at least 1GB of RAM
  2. Enable MySQL query cache for website with lots of queries
  3. Serve images, JavaScripts, CSS files form a cookieless domain or CDN
  4. Use less code in your pages and dont clutter it with unnecessary applicatons you dont need. Simple
  5. Scale images so the browser does not have to do it and determine the size. Less steps for the browser the better it is for you. 

There are plenty other speed factors but these are some good ones to get you started. If you need any help please feel free to contact us.

WordPress SEO Features

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WordPress is one of the greatest open source (FREE) content management system out there not only for its easy to use functionality but also for added SEO features. WordPress is well known for the practical use of plugins and management. WordPress gives anyone the ability to turn the blog into a very powerful and dynamic site from eCommerce to company intranets.
Feature 1
Many plug-ins offer the user to enter custom Title, Description, Keyword tags for all the posts and pages which makes easier to optimize it for search engines.
Feature 2
Custom ULRs – great control over the URL structure so you can enter desired keywords.
Feature 3
Xml-Rpc Ping Tool – Great for communication with other sites
Feature 3
Link structure – WordPress’s links are so well laid out that it makes interlinking automated. For example sidebar widget links like: recent posts, categories, cloud tags are perfect to link your posts throughout the site.

Company Intranet Portal Development

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Company intranets are the life blood for some business but having the right system is very crucial as it facilitates the communication internally. We have developed many corporate intranets for large to small businesses.

What makes a great company intranet?

Simple is better – having just enough features to get the job done should be the motto for any intranet so that everyone in the company understands it.

Easy of use – Nobody likes to keep scratching their head and wonder how to find their way around. The last thing you want is to have employees wonder around looking for “that link”.

Security – Most likely all of your sensitive information is stored in that intranet database so having the right firewall is vital to keeping all the information confidential.

In our experience these three basic requirements are more than enough for a company intranet run smoothly and get the job done. However, some companies may have more or less requirements depending on their business model.

If you are looking to have a company intranet developed, please feel free to contact us to discuss your needs.

How to Speed Up & Optimize Your Website The Best Way You Can

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First thing that any website owner has to keep in mind is SPEED. Optimizing your site so that it loads in less than 5 seconds should be the main goal. Ever notice some websites that you land on but take forever to load and you hit the back but faster than the website loads! Well, thats not good. Your chances of having lost that customer are pretty high.

Most companies spend so much time and resources designing a top-notch website but fail to address one simple thing – page load. There is no point of having a great and useful website if it loads super-slow and people cant get to it. The average time a person spends on a page is about 8 seconds and if the site takes more than 10 seconds too load, that person is gone in no time without even waiting for it to load.

So what causes the webpage to load so slow ?

There are a few factors and it really depends on the websites structure bu the most common are:

  • Too many images that are not saved for the web (e.g banner.jpg 890 KB) 
  • Heavy usage of JavaScript 
  • Bad choice of web application platform ( e.g CMS, Shopping Cart, etc)
  • Server performance ( shared hosting, not enough RAM)
  • Poor coding structure that does not flow correctly

This is just the top of the surface and there are too many other aspects of website optimization and we cant list them all here.

Below are some quick tips for website optimization for and improve page loading times :

  1. Compress all of your scripts including all CSS, Javascripts files and externally reference them.
  2. Create a cookie-less subdomain and host all of your images there so you are not appending unnecessary cookies to the images. (Do the same for css and js files)
  3. Get a VPS server or Dedicated server with at least 712MB in RAM
  4. Separate your database from your local web server to a different server but make sure there is not latency. ( this one is complicated)
  5. Disable Apache modules that you don’t need as Apache is memory hungry and will take up RAM
  6. If using php add application accelerators such as xcache, eaccelerator, zend

Optimizing your website for faster page load is an ongoing process that requires a lot of work but that its worth it at the end because FASTER website equals more customers which leads to more revenue.

If you can’t do this on your own and are looking to hire a developer to do instead, please email me at don@tripleroi.com to discuss the details.

Google affects your brains memory

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Interesting study

Source:PBS News

Unique Websites Do Bring in More Sales

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Just like anything else that is unique people appreciate it more and feel comfortable making a purchase or contacting you. Be original and let visitors enjoy their experience when they are in your website. Very important.

Unique Websites Do Bring in More Sales

Facebook reaches more than 750 million active users

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Facebook reaches more than 750 million active users

Under Facebook advertising statistics indicates that it has over 750 milion people signed up. And 50% of these active users log on to Facebook in any given day.

Average user has 130 friends
People spend over 700 billion minutes per month on Facebook

Now these are some great statistics for people who like to advertise on facebook. Not only you have a hugh number of people but you can actually choose who you want to display the ads. You have the option to choose their: age, gender, location, status and more. And the great about facebook is that these numbers are pretty much accurate so you ads will be dead on target.