Google Reporting Separate Metrics For Search Partners

Finally Google is offering adword advertisers the option to separate the search partner report data from Google content network. This is a very helpful way to separate the traffic data since up until now its has been very hard to see where conversions were coming from as data was blended in with Google search and partners altogether.

As you can see from the screengrab below it is really neat and helpful to see the results separate which makes if very easy to analyze.

Below are some of the google search partners :

Below are some of the google content network partners :

There are many sources that Google gets its traffic from but not many people may be fully aware of this information. However, this is a great visualization for separation of metrics.