Online Marketing finds new customers

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Online Marketing is a tool used the Internet to find new customers, retain users, acquire promote to corporate name brands and its products & services, distribute and broaden the market. The action easier and more effective with the web marketing is to design and implement an email campaign. With the Internet you can, through the “One to one marketing” to find specific email client contact for the first time, put it in a regular mailing list, design and execute a strategy sending emails, making the address on a towing business development of the site.

Internet enables us to talk with the “mass” and, via email, with the individual at the same time. Web marketing allows you to make a relational marketing, or marketing to the individual, for a very low price, without parallel with the electronic instruments traditionally very expensive. Internet offers to any contractor the chance to promote its activities on a global market at minimum cost. It offers the ability to track a target targeted, confronted with competitors having great opportunities to gain market share.

Corporate Press release optimization

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How to write and publish corporate press releases and blog optimization marketing to gain the real benefits that may arise from online marketing,. Whoever is familiar with online marketing probably has read many times statements such as’ content is king ‘, or, sometimes it is unbeaten in suggestions such as: it is important to treat the content, write and publish quality content, etc …

Why is all true as simple internet is designed by its users as preferential access to information, now more than any other medium. I am hardly able to meet the contingency, my information needs through other media such as radio or the newspapers television, or if we succeed, it will be a casual. But with this web interactive process even before cognitive, is possible at any moment. This means that, since there are no barriers online, but only several languages or cultures, the Web is structured now as a huge container of information.

The quality content can play a decisive role for users who log on daily to search engines, looking for information useful to them. Now we focus on corporate press release optimization which is mainly a set of strategies and actions for the distribution of content, and the visibility that it may receive.

Write quality content on the web

Some think when the statement write quality content feel that it is necessary to have some kind of communication or organizational skill to be able to act as a character and disseminate information on the web. Things are not quite the case, which is why I would suggest a correct key reading of that sentence, which more than anything else is responsible for the content attractiveness, but also on its quality. For content quality personally want a comprehensive document, covering a good portion of information, in sufficient depth, which is useful to someone. For example the distribution of online tutorial in addition to many other examples that could be done. The tutorials are guides that are easily and spontaneously visibility due to the fact that many internet users seeking precisely that kind of collected information.

Distribution of content online

Whoever contributes to the production of useful and free, is awarded by the spread of contributions, and a resulting vision that draws from that, as the most classic of linking. There are several sites where you can, upon registration, include items you want to highlight because of quality. In truth, however, these sites are press release foreigners, therefore difficult to convey content. That is why we decided to open Prweb.com (this RSS feeds), a site of press release, where you can publish free articles and contents in general, with a simple registration.

Once registered, you can proceed to submit your articles, which will be screened by people in flesh and bones, and if deemed appropriate, will be published online. Once the item is’ live ‘, will be taken and redistributed online, as provided by prweb features that reads precisely:

“All PRWeb news releases deliver online visibility. There are four levels of news releases that contain progressively increasing degrees of distribution, display features, SEO and social media functionality, and reporting capabilities. Please refer to the comparison chart below to find the package that best meets your needs and goals.” From prweb.com

This ensures that the author can get the most visibility whenever the article will be republished on other websites. If the author frequently produces good-quality content, this will help make it popular on the network through a process of viral syndication.

Why choose corporate press release

The press release strategy produces some advantages for authors and producers of content, I try to summarize below:

* Increase in visibility
* Link Popularity
* Cost effective
* Ease of use
* Speed
* Quick redistribution

In terms of webmaster or blogger who wants to use those contents, the advantages are many:

– Variety of content
– Originality of content
– Quality for its visitors
– Ease of distribution through RSS
– Rapid republication on its website / blog

Finally we have the end user, who may obtain and investigate the information you want.

Press releases on Prweb.com

Among the various categories on Prweb.com, is a dedicated online news releases, to offer businesses a further channel through which to convey their releases. Obviously in this case, the publication of press releases is totally free.

Prweb.com Editorial Guidelines

Like any site marketing article worthy of respect, even on Prweb.com present guidelines on the drafting of articles that carryover below:

1. The article must be written by you, of your fist. If you are sending an article on behalf of third parties, please refer to the author original. We do not accept articles copied or bought by others.

2. The article may not contain links to affiliate programs.

3. The article should be informative. Log in as authoritative in a sector include tips, tricks, techniques, analysis, opinions, case studies.

4. Articles should not be overly promotional, advertising except press releases.

5. Articles must be written in English correct. Checks for various kinds of errors before sending it.

6. Respects these simple rules on punctuation: first of punctuation marks not include spaces; enter a space after each punctuation mark.

7. Articles may not contain pornographic material, and must (of course) to comply with the law. In general, the articles must not undermine the dignity and morale of others.

8. Do not send the same article, although slightly modified several times.

From today there is a network in more excuse to write and publish articles for free. It’s called Prweb.com and is also waiting for your contribution quality.

Blogging article content optimization tips

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After having visited and read few websites and blogs in the past few month I have started to get a different concept which, although already mentioned several times, I see that some website administrators of even fortune 500 companies and small business site webmasters have such a hard time to implement changes on their websites. I refer to the content, how to present it, to publish online once enrolled, and clearly the quality of it.

So, going with order, beginning with the phase of integration. Once you’ve done inclusion, there remains that include the article. Well. This phase appears to be critical for many, because not infrequently say almost every day I happen to see formatting of the text to say the least absurd, all text aligned to the center instead of left, huge font, dozens of links that pointing to the same site. So a little tip: instead of copying directly from Word and paste on Columnist, the first paste your text into a txt file (Notepad, UltraEdit and the like are fine). Copy it again from txt file and paste it into our CMS. Or as an alternative, write directly in the article of Articolista.com CMS. Once you have done one of two steps, you can proceed to put links, bold, italic and send it for approval.

Steps are trivial for most of us, but obviously are not for everyone. So we wanted to help you and to save time, is that you.

Continue. The article marketing strategy of spreading work, if you want so be it. It seems almost a pun, but it is not. If you want your articles to be taken by others, linked, posted on other sites you have to be the first to ensure its content. Write an article by means providing quality information, detailed, in-depth about the law.

Excessive brevity. As could be expected, some of you interpret the article marketing as an excuse based purely on the link to your site, at the expense of content. Now, done with moderation, logic, there are problems, but certainly does not go well that asks for the inclusion of items of 10 lines that do not offer any added value to those who then law. They have even added value to you, because no one in ripublishing the sort of cheap items.

So until now we have been quite tolerant, but the music hour changes. All articles too short, useless, from low profile, which does not offer any kind of depth, all those that you first not to include on any site, which are just full of links to the same site (and who has such a behavior knows what I mean) are simply rejected. I do not even offer the motivation, because you already evident.

For those who have difficulty judging their editorial work, we point out the articles example, on Columnist, what is of considerable quality, both in terms of content and length.

Corporate Blog Optimization

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With this post I intend to respond to those companies who have a Corporate Blog who wonder how the system works behind the ranking of stories submitted to digg, analyze algorithms for sorting and spam detection, in relation to the life cycle of a “submission”. In the near post will try to provide practical advice to anyone who intends to exploit this marketing site for the promotion of its content and corporate blog optimization.

First, a brief introduction: digg is a system of voting news (ok, maybe you should say voting item), where the community can offer stories, videos and podcasts and vote on the material submitted by others. The URL of the most popular stories are included on the home page, and there remain for some time receiving much attention the huge user base and site visitors – including spiders.

We will then examine the community and the whole social aspect of the site to better optimize the corporate blog, now it is time to focus on algorithms digg.

After the submission

When someone sends a story, this will end in “upcoming” section of choice: it contains all the latest stories sent, ordered by date. See “upcoming” category contains more higher in a special mini-list of stories “hot” (or those halfway between the stories “upcoming” and “popular”) of all sub-sections. The first hours of life of a story are also those who decide the fate: if you do not receive sufficient attention as long as that remains the front page of the “upcoming”, will have other opportunities to become popular. Conversely, with the achievement of a minimum number of digg, the story earns a place in the “hot”, which is the antechamber of the home page.

Not all votes are equal

But beware: the “diggs” have not received all the same. Like other social sites, the votes of the members have just entered a lower value, while there is a maximum weight of transmissible from your vote that even the most active users can overcome.

A user arrives to give full weight to votes after a short period of time from registration, but not before having expressed a certain activity on the site.

A equal length of two users, is given more weight than the vote that sent the largest number of stories promoted on front page (also in relation to the total number of stories asked: this information is visible in every profile), and those who have contributed more to promote in front page stories of others. Receiving votes in the initial stage by some very influential people helps a lot.

I do not know yet if this calculation takes into account also the sections where you voting has promoted the largest number of stories in relation to the section of membership of history that is by voting (ergo, it is not clear whether there are “power accounts” with different weights according to the categories or if their influence is calculated globally, but personally favor the first hypothesis).

BtoB Online Marketing

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A great number of BtoB (business to business) companies are still skeptical to try online marketing (PPC, SEO) as it seems to be an unknown territory for most CMOs out there. However, Google tries to reflect on the well-known Google AdWords service, which offers tools and web advertising solutions for small and medium enterprises, and individuals. Most BtoB companies have tried to run ads for their website, and their reaction immediately is that the adwords management system of payments, account personnel and advertising campaigns is very efficient and easy to use.

What most BtoB companies need to know is that everything is handled automatically and, what is essential is that the solution adopted to attract the customer is really significant impact. Moreover, the whole thing is controlled directly from you. Certainly – be assured – if you have correctly stated keywords, you will increase visits to your portal: the internet user is clearly attracted by the precision with which the result is offered. And it is obvious that it is strategic to receive visits (and more) from its users in search of what your company offers! The positive features of the service are numerous and valid, but I think even those that convince me not. What? Well, understand what it costs the service is a magical art! As we know, the payment shall be made solely on click received by users and not only by viewing and this is true. But when you look at the costs charged to the account, some doubt remains. Google is charging into practice immediately the total cost of your ads and only at a later time, remove the click is actually received. If you purchased, for example, a package of 500 clicks, at package is as if all the 500 clicks. At a later time, however, you will see fortunately escalated all over and click that your ad has received. The fact in itself is not disastrous, but still the annoyance of having to pay in advance as most assumed, otherwise it incurs of campaign suspension. For a BtoB company is not a problem, but for a small trader is perhaps less obvious “anticipate” on credit. Only in a later time, in fact, the costs are deducted for excessive click: These steps can double confusion and make the score insecure.

In any case, the AdWords service is truly innovative and, also, correctly answered the promises set out in welcome. But we expect a change in policy on payments and balances, and above all more clearly.

In conclusion, the service is useful for BtoB companies and medium enterprises who have just entered the Internet market and want to be known, mainly because the public is absolutely focused and the process of achieving the goals long-term business is assured. As for the question on payments, speaking with the assistance Google seems that the problem tends towards a positive solution.