58% of Americans Own Smartphones

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According to Pew Research Center’s Internet & American Life Project says that majority of Americans now own a smartphone of some sort. This data is critical if you are a business and thinking about converting your website to mobile friendly technology.

  • 55% of cell phone owners say that their phone is a smartphone. 
  • 58% of cell phone owners say that their phone operates on a smartphone platform common to the U.S. market. 

Combined, 61% of cellphone owners are classified as smartphone owners. What this means is that 56% of all US adults are now smartphone adopters. This is a huge opportunity for businesses to also adopt mobile strategy and server its users a mobile friendly websites. The mobile industry is evolving at a very fast rate and people are now hitting the back button if a website is not offering either a responsive design or mobile friendly version.

Why Mobilize Your Website ?

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Do you remember the days when WEB2.0 took off and people were sort of hesitant to making the change ? Well, the its the same now with MOBILE industry. People are still hesitant to making the switch and mobilize their websites to be mobile friendly. Why? It could be cost or it could just be that people dont think its that important yet. Research data tells us otherwise:

As you can see from the image above there is a 192.5% increase since 2010-2012 in mobile usage. That enough should make anyone think about mobile and its potential. You can start small and then expand. For example you can have a simple 5 page mobile website that you can re-direct users when they view your website from a mobile device. Having your most important pages such as: About, Services, Contact, Directions, Products – gives the user a sense of what you are all about but in a mobile friendly way. Believe it or not people don’t like desktop version websites as they have to zoom out/in to view something very simple like your phone number. So why not make it easy for them by offering a very simple but yet very informative mobile friendly website that keeps them coming back. We had a client who did not want to spend too much on creating a mobile website but at the same time wanted to have mobile presence. Our approach was to offer them a simple mobile website that only listed their top pages. Simple yet effective strategy for a business who just wants to keep it simple.
If you have any questions feel free to let us know or shoot us an email at sean@tripleroi.com