If you are dentist and have a dental office that you want to promote, then it’s essential that you have a website. Most dentists are not aware of all the benefits they can get from having web presence.
When was the last time your patients used a yellow pages? Today’s people are using yellow pages less than ever and that usage will only decrease with time. When people start looking for a dentist, that search starts online or smartphone and usually with Google or Bing. According to online statistics, over 80% of all website traffic comes via search engines.
What does this mean for your dental practice? You must have a website so that your potential patients can get instant information and a visual representation of your dental practice.
The Internet never sleeps, and neither do many people. Having a compelling website, you’ll be able to share your business and contact information with patients 24 hours a day, 7 days a week.
How does it help your office
Being on the Web nowadays, with an engaging and vibrant website also increases your business credibility. Consider the alternative: What would happen if a potential patient searched for your office on the Web and found nothing or worse another dental office nearby? You just missed out on a potential lead.
With a website, your practice can also make appointments and take phone call during business hours. There is often no need to hire admin staff.
A website may also help improve patient relations and make it easy for you to provide a high level of information(e.g dental hygiene tips) and build long-lasting relationships with your patients. Through your website, you can give potential patients all the information about your specialties that will enable them to make an informed decision. You may even want to create feedback form on your website so that you can receive and answer patient questions.
Furthermore, having a website means your office can increase patient base and expand reach to a new audience to grow your business and generate greater profits.