Law Firm Marketing – Who is your Audience ?

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The Audience Benefits Always Comes First

Online marketing is all about customer needs and target audience benefits. It does not matter what are you offering – it is what the client wants that is the most important aspect to focus your efforts. In most cases all of your Online marketing should be directed to answering the clients question ‘What’s in it for me?’ You must choose between features and client benefits.


Law Firm Marketing - Who is your Audience ?

Law Firm Marketing – Who is your Competition ?

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You have to know your competition, its strengths and weaknesses, its strategies, what your customers/clients want and who they are, any gaps in the market – your market niche. And not to be lost in all this is the reason for running a business profit not turn-over.

Law Firm Marketing - Who is your Competition ?

Law Firm Internet Marketing Plan | Boston

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law firm marketing, lawyer internet marketing,lawyer advertising

Law firms across United States are struggling with the execution of effective online marketing strategies. Despite the fact that if you are a marketing aware law firm and you know what to do to efficiently to generate leads for your practice, you may have little time or in-house expertise to put into practice your ideas.

This is why hiring a online marketing consultant for your law firm marketing is a great investment that will help your law firm the following:

  • Create and develop strategic online marketing action plan
  • Generate new online marketing strategies to meet business objectives
  • Take a close look at your branding initiatives and online market positioning
  • Tackle new brand awareness strategies to your target audience
  • Expand marketing mediums to support your current on-line/off-line marketing activities
  • Proficiency in implementing your tactical marketing actions plans
  • Reporting & ongoing monitoring and measurement of your online marketing metrics

So what have I done with past clients you may ask ? Successfully increased the number of leads and decreased the cost per lead. The great thing about online marketing is that everything is measurable to the penny, so if you think that one strategy is not working or is not very cost effective….it can stop immediately laving extra advertising budget in you pocket. Online marketing is about testing and retesting strategies until you find the correct formula and keep doing whats profitable.

If your law firm needs help with any of these areas, you can email me at don@tripleroi.com I am a Boston online marketing consultant and specialist with a proven track of record that can offer you support to effectively marketing your law firm.

Law Firm – Lawyer Lead Generation Strategies

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How to market you law firm? This is a question often large law firms or individual lawyer ask themselves how do we get our business to the next level. How do we get more leads? Majority of lawyers and law firms relay heavily on other web portals to advertise their website such as martindale.com, lawyers.com, findlaw.com, lexisnexis.com etc. However, the days have changed and now lawyers can advertise their website easily without having to rely on other web portals simply by using online marketing mediums such as Pay Per Click Marketing, Search Engine Optimization(SEO) , Social Media, Email Marketing and more. This is the era that any business can take their marketing to another level and become profitable by generating additional leads. So how do you go about starting out your online marketing campaign for you law firm business? Before you decide to invest in online marketing it is very important to do some research on your own and learn about SEO, PPC and overall web marketing. Therefore when you hire someone to manage it you will be educated and ready to make quick decisions that will not cost you. Note that as great as online marketing is, be careful as there are many scam artists out there who will promise you the world and high rankings in a short period of time at very affordable prices. Whenever you see that…RUN as it is the most common scam from people who are not qualified to perform online marketing tasks an your website.

The best thing to do is hire a local online marketing consultant or freelancer since consultants usually tend to charge a lot less than large online marketing agencies. Also, not that you do not need to be locked in a contract which many large advertising agencies do so they can have a incoming revenue. You do not need to be in a two year contract for a SEO project that’s ridiculous unless your website has a large number of pages and needs to be optimized weekly. Most large advertising agencies tend to sell you on monthly & weekly reports and ongoing consulting so they have something to keep charging you every month. You can run your own reports and avoid paying agencies crazy monthly fees.

If a law firm is looking to generate new leads through their website I would highly suggest start reading about online marketing strategies especially SEO, PPC and social media (facebook, twitter). Lead generation for law firms its going to get very competitive as more and more lawyers are starting to get into the online marketing so the faster you start the better your chances are to rank up higher in search engines. Google rewards websites that have been around for a while.

If you are interested learning more about online marketing and how we can help please email me at don@tripleroi.com