Boston is one of the most exciting sector for SEO, it seems that companies finally are taking Bostonians realizing the importance of optimizing a website for search engines.
My companies offer SEO services to customers located in various places in Boston, Waltham, Brookline, Cambridge and many other places and all have at least a website on the first page of Google. Unfortunately in Boston we have not yet managed to establish contact with companies that need SEO services. Most likely this is also the fact that in optimization SEO this site I never tried to position themselves on the keyword SEO Boston, what I’m trying to do at this moment writing this text. If by chance you found my website doing a search on google looking for SEO Boston means that we are successful, then please contact me because I can do for your site:) Seriously, this is the site where less time commitment for optimization SEO, is my personal blog, place of experiments to test the various theories seo and write what I think. If you want more information on services and optimization seo web site, please contact me, I’ll show you some concrete results you can achieve the best optimizing a website.
As SEO freelancers we look forward to exporting the best thing you can expect from a SEO advice. Contacting us will receive free analysis of your website, a “snapshot” of your current ranking on search engines, and if you show true or not bother to take advice SEO. Trust us, we prefer to refuse a job rather than create false expectations in the client. Our satisfaction is to give the customer exactly what they expected. Our staff is highly SEO prepared and takes advantage of using software made by us. We prefer to create own SEO software tools for maximum control over our business. Specializing in positioning web sites of Hotel and Tourism sector in general.
https://tripleroi.com/wp-content/uploads/2019/02/logo.png00donhttps://tripleroi.com/wp-content/uploads/2019/02/logo.pngdon2008-10-10 02:31:002008-10-10 02:31:00Boston SEO Search Engine Optimization
With this post I intend to respond to those companies who have a Corporate Blog who wonder how the system works behind the ranking of stories submitted to digg, analyze algorithms for sorting and spam detection, in relation to the life cycle of a “submission”. In the near post will try to provide practical advice to anyone who intends to exploit this marketing site for the promotion of its content and corporate blog optimization.
First, a brief introduction: digg is a system of voting news (ok, maybe you should say voting item), where the community can offer stories, videos and podcasts and vote on the material submitted by others. The URL of the most popular stories are included on the home page, and there remain for some time receiving much attention the huge user base and site visitors – including spiders.
We will then examine the community and the whole social aspect of the site to better optimize the corporate blog, now it is time to focus on algorithms digg.
After the submission
When someone sends a story, this will end in “upcoming” section of choice: it contains all the latest stories sent, ordered by date. See “upcoming” category contains more higher in a special mini-list of stories “hot” (or those halfway between the stories “upcoming” and “popular”) of all sub-sections. The first hours of life of a story are also those who decide the fate: if you do not receive sufficient attention as long as that remains the front page of the “upcoming”, will have other opportunities to become popular. Conversely, with the achievement of a minimum number of digg, the story earns a place in the “hot”, which is the antechamber of the home page.
Not all votes are equal
But beware: the “diggs” have not received all the same. Like other social sites, the votes of the members have just entered a lower value, while there is a maximum weight of transmissible from your vote that even the most active users can overcome.
A user arrives to give full weight to votes after a short period of time from registration, but not before having expressed a certain activity on the site.
A equal length of two users, is given more weight than the vote that sent the largest number of stories promoted on front page (also in relation to the total number of stories asked: this information is visible in every profile), and those who have contributed more to promote in front page stories of others. Receiving votes in the initial stage by some very influential people helps a lot.
I do not know yet if this calculation takes into account also the sections where you voting has promoted the largest number of stories in relation to the section of membership of history that is by voting (ergo, it is not clear whether there are “power accounts” with different weights according to the categories or if their influence is calculated globally, but personally favor the first hypothesis).
https://tripleroi.com/wp-content/uploads/2019/02/logo.png00donhttps://tripleroi.com/wp-content/uploads/2019/02/logo.pngdon2008-10-10 02:10:002008-10-10 02:10:00Corporate Blog Optimization
These forms of advertising have been the hottest forms of online marketing in the past few years and as seen from the graph taken from (emarketer.com) it looks like search is dominating the online marketing industry. There is a 23.6% change from year 2007 despite the economy being horrible, companies seem to find ways to spend their money online and actually Triple their ROI(return on investment). If we were to break down spending of search into PPC(pay per click) would defiantly lead most of the portion since it is the only form of advertising that your average business undestands and is willing to invest. It is interesting to see how banner ad advertising has been decreasing year by year and search has taken almos majority of the banner ad market share in the online advertising world. I thought this data was very helpfull for business to see prior to consider investing in online marketing and take a look at these statistical changes over the years and make better and more informative decisions where to spend their money.
https://tripleroi.com/wp-content/uploads/2019/02/logo.png00donhttps://tripleroi.com/wp-content/uploads/2019/02/logo.pngdon2008-10-10 01:35:002008-10-10 01:35:00Online Marketing has grown over year 2008
A great number of BtoB (business to business) companies are still skeptical to try online marketing (PPC, SEO) as it seems to be an unknown territory for most CMOs out there. However, Google tries to reflect on the well-known Google AdWords service, which offers tools and web advertising solutions for small and medium enterprises, and individuals. Most BtoB companies have tried to run ads for their website, and their reaction immediately is that the adwords management system of payments, account personnel and advertising campaigns is very efficient and easy to use.
What most BtoB companies need to know is that everything is handled automatically and, what is essential is that the solution adopted to attract the customer is really significant impact. Moreover, the whole thing is controlled directly from you. Certainly – be assured – if you have correctly stated keywords, you will increase visits to your portal: the internet user is clearly attracted by the precision with which the result is offered. And it is obvious that it is strategic to receive visits (and more) from its users in search of what your company offers! The positive features of the service are numerous and valid, but I think even those that convince me not. What? Well, understand what it costs the service is a magical art! As we know, the payment shall be made solely on click received by users and not only by viewing and this is true. But when you look at the costs charged to the account, some doubt remains. Google is charging into practice immediately the total cost of your ads and only at a later time, remove the click is actually received. If you purchased, for example, a package of 500 clicks, at package is as if all the 500 clicks. At a later time, however, you will see fortunately escalated all over and click that your ad has received. The fact in itself is not disastrous, but still the annoyance of having to pay in advance as most assumed, otherwise it incurs of campaign suspension. For a BtoB company is not a problem, but for a small trader is perhaps less obvious “anticipate” on credit. Only in a later time, in fact, the costs are deducted for excessive click: These steps can double confusion and make the score insecure.
In any case, the AdWords service is truly innovative and, also, correctly answered the promises set out in welcome. But we expect a change in policy on payments and balances, and above all more clearly.
In conclusion, the service is useful for BtoB companies and medium enterprises who have just entered the Internet market and want to be known, mainly because the public is absolutely focused and the process of achieving the goals long-term business is assured. As for the question on payments, speaking with the assistance Google seems that the problem tends towards a positive solution.
Often times we forget how the giant of search Google these days is the most established search engine on the Internet world has celebrated 10 years of life. Back in 1998 when it was founded by two students Page and Brin nobody could imagine how many and what successes would have known their daring project.
Since then, expansion has been quite constant and enabled the company to Mountain View to spread out the business to new horizons online marketing, as the recent release of the browser Chrome, regardless of the attempts of acquisition by Microsoft.
Several efforts have been made to analyze and interpret the reasons for this success, but did not find a more credible than the others. Most likely, quality and efficiency of the algorithm research aside, one of the reasons I think may be sought in the extreme simplicity of use married to a model research-nonsense and devoid of frills which did not leave room for advertising deals and invasive. Even in the chart, as happens in other popular search engines.
In parallel, B2B(Business to Business )companies have steadily expressed more confidence in the giant, realizing what was important to be visible through a tool such effectiveness. And today, no coincidence, the big G supervises the Web for 40% of advertising revenue and 70% of research, despite the fears associated with managing and storing an incredible amount of information including personal users rely on services available.
Online Marketing strategies are showing positive effects of the wave of innovative solutions for next generation, think for a business increasingly digital and interactive, capable of ensuring a greater return on investment through search engine marketing.
As well as change management strategies or business processes far the value chain and distribution of any product or service, like changing and evolving techniques of marketing, today less and less traditional and more “unusual”. The promotional activities of the agencies of communication and of those investors can not ignore evolutionary dynamics in place, witnessed a radical rebellion in an increasingly global and competitive, to impose itself on its competitor becomes essential to achieve its target final so creative and direct, focused and personalized.
It is no accident that now for some years has been successfully inaugurated the season of online marketing, now increasingly “pushed” towards the border of interactivity and mobility, with the aim of producing an increasingly consolidated competitive advantage.
To identify these fresh trends are Japan and the United States, already leading the ways in the choice of innovative solutions such as interactive advertising via Mobile (with a simple cell phone interconnectivity with interactive ads and billboards can download audio messages, commercials and trailers). Conversely, the figures speak for themselves: according to Forrester Research, PricewaterhouseCoopers already within the next five years the volumes of interactive marketing in the United States to treble, generating a turnover of over 61 billion dollars (+ 27%). The mobile marketing is becoming a market by large numbers, with a turnover estimated at 2.8 billion by 2012. Also, social media sector, which will eventually generate 10 billion turnovers with growth prospects tight rhythms.
U.S., can not ignore the ongoing transformation, partly because the testing on the promotional communication does not automatically have to create company-specific business unit, consisting of experts and consultants specializing in the development of innovative marketing solutions. Certainly, such a strategy is very beneficial for medium and large sizes, but is not essential for small companies, which can make good solutions with end-to-end more simple and sustainable.
What are the benefits of new strategies for promoting Search Engine Marketing (SEM)? First, even for those companies that do not have specific skills in marketing – traditional or innovative – today is always easier to find solutions suitable to your needs – adequate economic and immediate use – to assist in marketing executives. This means not having to pay a third and outside suppliers, optimizing time and costs. To think just take a look at Microsoft, Yahoo or better yet Google, with its products for marketing online, the AdSense program and solutions as Gadget Ads for the implementation of adverts multimedia interactive and customizable. Without a doubt, the new course is perfectly summed up by the commercial company’s Mountain View: free tools for monitoring web-based simple and effective, manageable by companies and integrated with video, movies, multimedia and so forth.
Furthermore important integrated solutions for Web analytics to support online marketing to triple ROI’s performance of its website, measuring the level of participation of visitors and expand promotional campaigns in line with the expectations of its target.
When a user arrives at a page of the website after you clicking on a pay per click ad, it is essential that they find the information immediately, the service or product they want. I find that content on the page must push it to encourage a purchase, request information, fill out a form to request quotation. This landing page has to shows or better yet needs to attract the users eye for better results. A good landing page should have content that is as close as possible to that searched the search engines. The main features that this type of landing page should have are:
Compatibility with all platforms and browsers especially IE and Firefox
Have a simple Html structure that will not make the page load slow
Bullet text containing the words used in the advertisement and keywords
Presence of a single request for action to enforce the visitor (fill in a form, buy, whitepaper, demos etc. )
No link to the page if not one that leads directly to the (eg buys a product)
Presence of a special offer with a maturity of the type: “discount promotion, coupons, deals..”
The main purpose of the landing page is to get a conversion from visitor to convert a user. Therefore very important to create content on the page persuasive that improve ROI (Return on investment) or the return of advertising.
In conclusion
Without landing page campaigns pay per click can point to a page of arrival pre existing site getting a result in relation to how it is structured. By creating a landing page specifically designed for the campaign will get results that go far beyond the concept of “lead users to the site.
The indexing of Flash file is no longer a problem thanks to the new algorithm developed by Google that lets you scan and recognize text contained in this file SWF (Shockwave Flash), including menus, banners and buttons, thus greatly improving the visibility of sites achieved with this technology.
The web designers have always faced great difficulties when it was indexing a site developed in Flash technology: as the Spider Google did not recognize the text in the file extension. Swf, it was necessary to further passage that included the creation of a page. html to make the text used by search engines (a practice which has gradually been penalized by search engines as “hidden text” as often happened that the “beautiful and clean “Flash is built in a load of text spam, not visible to users).
Well now you know the importance of index and place a site in search engines: the visibility on the web is key for all those who really want to reach the largest number of users and increase the number of contacts or prospects.
Despite the significant developments in recent times been in the field of web design, graphics solutions with increasingly innovative, remember that the engines are still totally based on text: users insert it into the search box of Google or other engines a word or a combination of keywords, not specific images or icons, so the indexing of a site depends on the ability to make the site optimized for spiders, including through the appropriate use of title, meta tags and formatting text.
The Google algorithm was developed in direct collaboration with Abode, whose library Searchable SWF has continued to make improvements so that the “crawlers” were able to crawl all sorts of SWF files, indexing “almost” all textual content visible by the user, including the possibility of recognizing the “gadgets” Flash and URLs in the file, for direct links to pages within the site. The reason the “almost” is that if the Flash file contains images or videos which contain text, it will not be crawled or indexed.
From today there will be a short greater convergence between web designers and SEO specialists: they can optimize the entire text files in Flash, you will create sites highly innovative and simultaneously have the characteristics necessary to “draw the attention “Not only for users but also search engines. It will therefore sites to “Flash-friendly” but at the same time, the webmaster should be aware that not to index a particular content will replace text with images, so that the crawlers can not recognize, taking also mind the increased risk of penalty by dubbing.
https://tripleroi.com/wp-content/uploads/2019/02/logo.png00donhttps://tripleroi.com/wp-content/uploads/2019/02/logo.pngdon2008-10-04 04:08:002008-10-04 04:08:00Google has Improved Website Flash indexing
The consultation of the growing amount of text, data and information on the web is increasingly difficult and expensive, that’s why it’s a useful tool that helps users and professionals in the selection of relevant information. The creation of a conceptual SEO content writing, a brief but complete overview, can effectively synthesize the information content in a text, allowing the immediate consultation: here are some practical suggestions to draft one.
A conceptual SEO content writing is the summary of the contents of a document, a summary abridged but who is able to provide all pertinent information in the present. A description short, while comprehensive, brief and concise that helps the reader to determine whether the document is important for him and therefore deserves to be read. According to a more frank and bold conceptual SEO content writing serves a good explicitly to “convince” the reader to continue reading, which is of great importance in the case of Article Marketing (promotional items designed for use and consumption of a specific target business reference).
Very often happens that the relief is the only part that is read in an article: How to write a conceptual SEO content writing that therefore able to “sell” the better story? what should be delivered? There are no rules fixed and unchanging, but is very useful to follow a series of measures and recommendations that guide and help in drafting this particular type of text.
First it must be said that an conceptual SEO content writing must give maximum information with minimum of words, it must be clear, concise, objective, accurate and faithful to the content of the article, in a word: effective. As the title (and perhaps even most of) the conceptual SEO content writing is one of the elements of a document providing more information for the user, you may need to use terminology simple and effective.
Second should be a text in itself, have significance in itself: the conceptual SEO content writing contains the description but both should be an autonomous text. It is necessary to focus attention on the problem or question analyzed in, on the objectives and assumptions for the document on the methodologies used by the author in the collection and interpretation of data, sources used, results and conclusions. This is indeed a very challenging job of drafting, despite its short length it requires good summary clear, broad knowledge of the issues addressed in the document.
In optical SEO is also possible to structure the conceptual SEO content writing including special link, which being read by the spider to a level above (in a page already known), bringing value to the same page, then fast indexing, in this way is improved its ranking in search engines and hence its visibility.
Among the elements that characterize the architecture of a conceptual SEO content writing, but the length has an appreciable importance. You must pay attention to the length of a conceptual SEO content writing: if too short may not meet its function, if too long could be rejected or trimmed. It is therefore appropriate to directly implement appropriate size, average between 50 and 100 words (many aggregators of items to the Web require even more conceptual SEO content writing synthetic putting as the limit of 255 characters). The length of the conceptual SEO content writing still should vary depending on the size and the same amount of ideas expressed in it.
Finally the author a note: Although there are specific figures editorial specialized in drafting conceptual SEO content writing, you can consider the document itmself as the person best suited to its implementation. He possesses the authority and competence necessary to synthesize the best concepts expressed by him in his article, provided that it is a fair and that it avoids personal comments and reviews (part of an article but superfluous in an conceptual SEO content writing).
